ABOUT THE COURSE

Vertical Institute’s Digital Marketing Course equips learners with practical skills in SEO, SEM, Google Analytics, and paid advertising strategies. The curriculum covers essential digital marketing tools and tactics—ranging from keyword research and campaign planning to social media marketing and performance measurement—preparing learners for dynamic roles in the digital space.
Classes are conducted during weekday evenings or weekends and are led by an experienced instructor with the support of a teaching assistant.

QUALIFICATIONS AND SKILLS

• Proficient in digital marketing tools and strategies , including:
• Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), Meta Ads
• Strong understanding of digital marketing metrics, content strategy, and ad optimization
• Ability to explain marketing concepts in a clear, beginner-friendly manner when required
• Confident in facilitating online sessions using Zoom, with a reliable remote setup (camera, microphone, stable internet)
• Prior experience in mentoring, training, or teaching is preferred

ROLE OVERVIEW

As a Teaching Assistant , you will play a vital role in supporting both the instructor and learners throughout the course. You’ll help facilitate live sessions, guide students through hands-on exercises, and provide continued support to ensure a successful and engaging learning experience.

KEY RESPONSIBILITIES

• Support the instructor during live Zoom lessons
• Assist learners with practical exercises on topics such as:
• Search Engine Optimization (SEO) and keyword research
• Google Ads (SEM) and paid campaign setup
• Social media marketing strategies
• Google Analytics and campaign performance tracking
• Provide out-of-class assistance via our Telegram community and e-learning platform , answering learner queries and troubleshooting technical issues
• Maintain accurate attendance records in compliance with SkillsFuture Singapore (SSG) requirements
• Share learner feedback and insights with the academic team to help enhance course delivery and relevance