Team Lead Creative Copywriting (f/m/x) at AUTO1 Group

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Creative Copywriting, Content Strategy, Brand Storytelling, Advertising Concepts, Messaging Strategies, Copy Frameworks, Tone-of-Voice Guidelines, Digital Copywriting, Traditional Copywriting, AI-Powered Copy Tools, Communication, Collaboration, Stakeholder Management, Fluent English, German Language, Consumer Insights

Industry

technology;Information and Internet

Description

Company Description Are you ready to set the creative tone for some of Europe’s fastest-growing automotive brands? AUTO1 Group is seeking a hands-on and visionary Team Lead Creative Copywriting (f/m/x) to shape how millions across Europe experience and engage with Autohero and wirkaufendeinauto.de. In this pivotal role, you’ll drive breakthrough advertising concepts, lead a talented team, and set new standards for consistent, high-impact messaging—powered by both people and AI. We're looking for a leader who thrives on transforming strategy into creativity, who loves operational excellence, and who’s excited to build the next generation of brand storytelling—across every customer touchpoint and digital platform. What we offer We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings More than 90 different nationalities make up for a truly international and diverse working environment We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! Job Description Develop, lead, and implement big creative advertising concepts and messaging strategies that drive measurable brand growth and commercial results, setting the creative direction for all channels and campaigns Translate brand strategy and consumer insights into clear, actionable copy frameworks, messaging playbooks, and tone-of-voice guidelines—making brand intent tangible for every team and touchpoint Oversee and contribute to copywriting for advertising, website, app, POS, CRM, customer support, and digital touchpoints, ensuring on-brand messaging at every stage of the customer journey Spearhead the development and operational rollout of custom AI copy tools (e.g., GPTs), empowering the business to generate brand-compliant, high-quality text efficiently—scaling the creative impact of the team Collaborate closely with strategy, campaign, production, and analytic teams to optimize messaging based on campaign results, leveraging data for continuous improvement Mentor and develop a strong team of copywriters, fostering creativity, growth, and a proactive embrace of new technologies, while upholding gold standards for quality and consistency Qualifications 7+ years’ experience in creative copywriting, content strategy, or brand storytelling for consumer brands, including 2+ years leading or mentoring creative teams Demonstrated ability to develop high-impact advertising concepts and messaging that deliver measurable results across multiple channels and markets Proven skill in translating brand strategy into actionable frameworks, playbooks, and tone-of-voice guidelines Expertise in digital and traditional copywriting (websites, CRM/email, apps, social media, ads), plus hands-on experience with AI-powered copy tools Strong communication, collaboration, and stakeholder management abilities; fluent English required, with German or other European languages considered a plus Additional Information Why AUTO1 Group? Be at the forefront of creative and AI-driven brand communication in Europe’s most innovative automotive retail group Lead transformation with real business impact—shaping brand narratives that move millions. Thrive in a collaborative, ambitious, and continuously evolving environment Ready to set a new bar for automotive brand storytelling? Apply now and let’s drive the future of AUTO1 Group together At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor. Compensation: EUR0 - EUR0 - monthly

Responsibilities

Develop and implement creative advertising concepts and messaging strategies to drive brand growth. Oversee copywriting across various channels, ensuring consistent and impactful messaging throughout the customer journey.