Team Lead, Email Marketing & Automation (m/f/d) at Usercentrics

Lisbon, , Portugal -

Full Time

Start Date

Immediate

Expiry Date

26 May, 26

Salary

0.0

Posted On

25 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Marketing Automation, Lifecycle Marketing, CRM Programs, Team Leadership, Salesforce, Pardot, Marketing Cloud Account Engagement, GDPR Compliance, Agentic AI, Demand Generation, Product Marketing, Data Governance, A/B Testing, Lead Scoring, Segmentation

Industry

Software Development

Description

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance. We’re looking for a Team Lead, Email Marketing & Automation to define and execute the strategic vision for lifecycle marketing, CRM programs, and intelligent automation across the lead journey. In this role, you will lead a high-performing team and act as the central architect of our marketing automation ecosystem across Salesforce and Pardot (Marketing Cloud Account Engagement by Salesforce). Your mission will be to connect lead lifecycle programs to company growth objectives, ensure operational excellence, and enable scalable, compliant marketing systems. This includes driving the adoption of agentic AI technologies to streamline workflows, personalize interactions at scale, and automate decision-making. You combine strategic thinking, strong leadership, and hands-on expertise, acting as a key touchpoint between Demand Generation, Product Marketing, Growth, Sales, and Salesforce & Data teams to align strategy, technology, and messaging that shape the future of our go-to-market operations. Your Tasks Strategy & Leadership Define and champion a scalable lifecycle marketing strategy that aligns with business growth, revenue targets, and customer engagement. Lead and mentor the Email Marketing & Automation team, ensuring a culture of innovation, ownership, and cross-functional excellence. Collaborate closely with Growth, Product Marketing, Demand Gen, and GTM leadership to ensure lifecycle programs are tightly integrated with GTM priorities. Represent the function to executive leadership and contribute to marketing planning, budgeting, and tool strategy. Ensure compliance with GDPR and other data privacy regulations for all CRM and email marketing activities. Lifecycle Campaign Strategy & Execution Architect multi-touch lifecycle journeys across the lead funnel: Acquisition, nurturing, conversion and re-activation. Guide strategic direction, and prioritization of campaigns. Ensure strong message-market fit and a consistent experience across all touchpoints in collaboration with other teams. Drive experimentation across content, timing, segmentation, and channel orchestration to improve funnel performance. Monitor email marketing channel performance, supporting data-driven decision-making and continuous improvement. Systems Ownership & Data Governance Oversee the marketing automation infrastructure (Pardot/Salesforce) including logic design, governance, and integration with the broader martech stack. Ensure seamless data flow between systems, including third-party tools (e.g., Livestorm, Learnworlds) and AI-enabled data enrichment platforms. Partner with Data and Salesforce teams to ensure reporting accuracy, clean lead pipelines, and scalable system logic. Lead documentation of marketing automation architecture, process maps, and compliance protocols (e.g., GDPR, email preferences, opt-in flows). AI-Driven Innovation & Automation Own the automation roadmap and evaluate opportunities within Pardot and adjacent tools—shifting from manual workflows to autonomous, agentic AI-driven systems. Define standards and frameworks for incorporating AI into lifecycle programs while maintaining compliance and brand consistency. Serve as the internal evangelist for AI-assisted marketing operations and coach the team on ethical, effective implementation. Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation, with a proven track record of driving customer engagement and retention. 3+ years in a leadership or team lead role, managing people and cross-functional stakeholders (e.g., Product Marketing, Growth, RevOps, Sales). Advanced admin proficiency in Pardot (Salesforce Account Engagement), including hands-on experience in automation rules, lead scoring, segmentation, Engagement Studio, and overall platform management. Proficient in Salesforce CRM, including campaign tracking, reporting, sync logic, lead lifecycle management, and CRM-Marketing Automation alignment. Strong analytical skills with experience in data-driven marketing and A/B testing methodologies (e.g. Power BI) Experience designing and optimizing data flows and integrations between CRM and third-party tools (e.g. webinar platforms, enrichment tools, analytics, etc.). Hands-on expertise in segmentation, lead scoring, A/B testing, compliance (e.g. GDPR, CAN-SPAM, consent management, etc.) and enrichment tools (e.g. Similarweb, DropContact, Clay, Zerobounce, etc.) Awareness of the agentic AI landscape and knowledge for integrating automation into workflows and decision-making using tools like n8n, Zapier, or similar Attributes Proactive self-starter with excellent organizational skills. Comfortable working in a fast-paced, collaborative environment. Analytical mindset – ability to interpret data, measure performance, and drive continuous improvement. Strong communication skills and comfortable aligning priorities, goals, and resources across hierarchy and teams. Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Why join Usercentrics? Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy) We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being

Responsibilities

The Team Lead will define and execute the strategic vision for lifecycle marketing, CRM programs, and intelligent automation across the lead journey, leading a high-performing team. This involves acting as the central architect of the marketing automation ecosystem using Salesforce and Pardot to connect programs to growth objectives and ensure operational excellence.