Team Lead Marketing (f/m/x) at AUTO1 Group

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

12 May, 26

Salary

0.0

Posted On

11 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Budget Responsibility, Offline Marketing, Video Marketing, Brand Media Strategy, Data-Driven Analysis, Team Leadership, Media Industry Relations, Campaign Planning, Performance Marketing, Media Mix Modeling, Causal Uplift Modeling, Geo-Split Analysis, Incrementality Testing, Programmatic Media Buying, Audience Targeting, Contract Negotiation

Industry

technology;Information and Internet

Description

Company Description Our pioneering team of marketing experts uses data-driven insights to run efficient performance and brand building marketing and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment for a steep learning curve. As Team Lead Media for our consumer brands (wirkaufendeinauto.de and its sister brands across Europe and Autohero) you will join the international Marketing team of AUTO1 Group. Our motivated and ambitious marketing professionals form a powerful unit to build up the Autohero brand and to acquire customers . Are you looking for a dynamic atmosphere to boost your career and having a big impact from day one? Then learn more about the position below: Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends Job Description Own budget and outcome responsibility for all Offline and Video Marketing activities in 9 European markets (AT, DE, FR, ES, IT, NL, BE, PT & SE) Bring our Brand Media campaign strategy to the next level in a data driven way to maximize traffic acquisition and various brand KPI’s development Conduct data-driven analysis by connecting media KPIs with core business data using our industry-leading tools Lead an international team of 8 committed and driven members with Junior to Senior experience levels and give comprehensive and actionable feedback to enable your team member’s growth Use your strong relations in the media industry and identify the best offline marketing opportunities to boost customer acquisition as well as brand awareness for our consumer brands wirkaufendeinauto.de, and its sister brands across Europe, and Autohero Be responsible for planning, booking and evaluating performance-driven brand marketing campaigns in TV, Youtube, Radio and any additional offline channels Collaborate closely up with our Head of Creative Production and his team to create highly performing advertising campaigns Qualifications 7+ years of progressive experience in designing, managing, and optimizing complex online and offline marketing campaigns, with proven success in driving measurable growth and leading teams in a dynamic environment. Extensive leadership experience, including direct management and mentorship of high-performing marketing teams; demonstrated ability to foster professional growth and team engagement. Deep expertise in the French or German media markets, including hands-on involvement in media planning, buying, and analysis; understanding of cultural and regulatory nuances is highly valued. Advanced analytical and strategic problem-solving skills, with a robust command of Excel, and experience leveraging tools such as SQL, BigQuery, or similar to extract, analyze, and interpret campaign data. Experience with advanced measurement and attribution methodologies such as media mix modeling, causal uplift modeling, geo-split analysis, incrementality testing, or experimentation to assess marketing effectiveness and guide strategy. Strong track record in media planning and performance analysis for streaming platforms (e.g., Amazon Prime, Netflix, YouTube), with an ability to integrate learnings from evolving digital and video ecosystems. Proficiency in programmatic media buying and a strong understanding of data-driven audience targeting, bidding strategies, and cross-channel integrations. Outstanding communication and presentation abilities, with fluency in English; proficiency in French or German is a significant asset. Able to translate complex insights for both technical and non-technical audiences and build strong internal and external partnerships. Proven agency and supplier relationship management, including contract negotiation, budget oversight, and performance evaluation to maximize value and delivery. Superior project management skills, with the ability to prioritize, delegate, and manage multiple high-stakes campaigns in a fast-paced setting while ensuring quality outcomes. Culture of innovation and continuous improvement, with the drive to challenge the status quo, implement best practices, and motivate teams toward shared goals. Highly adaptable and proactive; able to anticipate market changes, coach teams through ambiguity, and seize new opportunities for growth. Additional Information Once a unicorn, now a listed public company, be part of our success story! More than 90 different nationalities make up for a truly international and diverse working environment Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! Contact Cezary Sliszka At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor. #LI-A1

Responsibilities

The role involves owning budget and outcome responsibility for all Offline and Video Marketing activities across nine European markets, focusing on advancing the Brand Media campaign strategy using data to maximize traffic acquisition and brand KPIs. The lead will also manage an international team of eight members, providing feedback to enable their growth.