COMPANY DESCRIPTION

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

JOB DESCRIPTION

As Team Lead Onsite Marketing you act as an interface between Vendor Management, Marketing and Sales teams. In your role, you will take over three main areas of onsite marketing and thus cover major aspects of conversion rate optimization:

• Operational planning and steering of onsite measures with focus on new customer acquisition, migrating existing customers to LTV drivers (for example Own Brands or Loyalty Programs) & targeted campaign setup for Marketing departments
• Development of new advertising formats and marketing measures on our website and app
• Establishment of targeted onsite communication leveraging Audience Data

Responsibilities

• Develop and execute an overall strategy for onsite marketing together with Marketing, Sales and the Product Organization.
• Support Marketing with advanced landing page concepts to for new customer acquisition and migrating existing customers to LTV drivers
• Ensure a consistent and highly personalized customer experience
• Responsible for the development and standardization of advertising opportunities in the shop for zooplus and partner campaigns, incl. corresponding maintenance in the campaign management tool
• Set-up holistic experience reporting with suitable key metrics, leveraging Audience Data
• Foster synergies between markets and channel by sharing valuable learnings and applying best practices
• Conception, execution and evaluation of AB testing and personalization campaigns, both onsite (web, magazine & app) together with responsible business stakeholders (e.g. markets) and functional stakeholders (e.g. POs, CRM, Analysts)

QUALIFICATIONS

• You have a proven (+5 years) experience of campaign planning or onsite marketing in retail business
• You have a strong understanding of user-centric principles & strategies, including audience building and mapping content & experiences against target groups
• You have excellent communication and influencing skills with the ability to build strong relationships with various stakeholders across the organization, also in English
• You have project management or advanced organizational skills for the coordination of meetings, people, and timelines – including the follow-up on progress & results and the associated communication to the organization
• You have very good Excel skills and analytical abilities
• You are keen on taking responsibility and you have a highly self-motivated and assertive personality

As Team Lead Onsite Marketing you act as an interface between Vendor Management, Marketing and Sales teams. In your role, you will take over three main areas of onsite marketing and thus cover major aspects of conversion rate optimization:

• Operational planning and steering of onsite measures with focus on new customer acquisition, migrating existing customers to LTV drivers (for example Own Brands or Loyalty Programs) & targeted campaign setup for Marketing departments
• Development of new advertising formats and marketing measures on our website and app
• Establishment of targeted onsite communication leveraging Audience Dat

Responsibilities

• Develop and execute an overall strategy for onsite marketing together with Marketing, Sales and the Product Organization.
• Support Marketing with advanced landing page concepts to for new customer acquisition and migrating existing customers to LTV drivers
• Ensure a consistent and highly personalized customer experience
• Responsible for the development and standardization of advertising opportunities in the shop for zooplus and partner campaigns, incl. corresponding maintenance in the campaign management tool
• Set-up holistic experience reporting with suitable key metrics, leveraging Audience Data
• Foster synergies between markets and channel by sharing valuable learnings and applying best practices
• Conception, execution and evaluation of AB testing and personalization campaigns, both onsite (web, magazine & app) together with responsible business stakeholders (e.g. markets) and functional stakeholders (e.g. POs, CRM, Analysts