Technical Marketing Content Manager at Edmund Optics

Cherry Hill Township, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

90000.0

Posted On

25 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Technical Marketing, Content Management, Project Management, SEO, Digital Content, Cross-Functional Collaboration, Content Strategy, Content Development, Video Content, Webinars, Editorial Judgment, Technical Accuracy, Brand Guidelines, Lead Generation, Customer Engagement, Content Performance Measurement

Industry

Industrial Machinery Manufacturing

Description

Overview We’re seeking a highly organized and strategic Technical Marketing Content Manager to lead the development and execution of our annual technical content plan. This role is ideal for someone who can bridge technical expertise with marketing strategy, ensuring that content is not only accurate and insightful but also aligned with business priorities. As the Technical Content Manager, you will collaborate with business lines, engineering, and marketing stakeholders to create compelling content that communicates our technical value across all channels. You will also partner with channel owners to ensure the right content is delivered in the right context, strengthening our brand position and driving high-quality leads for the business. Responsibilities Technical Content Strategy & Planning Develop and own the annual technical content plan in alignment with business and marketing objectives. Coordinate with business lines and engineering teams to identify key topics, themes, and priorities. Establish and maintain a content calendar that balances long-form assets, thought leadership, and campaign needs. Content Development & Collaboration Partner with subject matter experts, engineers, and product managers to translate complex technical concepts into accessible, high-value content. Oversee creation of technical marketing assets such as white papers, case studies, application notes, blog articles, videos, and webinars. Ensure content is consistently aligned with brand guidelines, technical accuracy, and audience needs. Channel Integration & Enablement Collaborate with channel owners (digital, social, events, email, sales enablement) to ensure content is effectively leveraged and adapted for each channel. Optimize content usage to maximize impact on brand positioning, lead generation, and customer engagement. Monitor content performance metrics and provide recommendations to improve reach, resonance, and ROI. Cross-Functional Leadership & Governance Act as the primary liaison between marketing, engineering, and business units for content-related initiatives. Provide editorial direction, feedback, and guidance to ensure consistency in tone, technical accuracy, and messaging hierarchy. Support internal processes for content approval, review, and governance. Qualifications To perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Required Skills & Abilities Experience developing and executing comprehensive content plans. Skilled in cross-functional collaboration and project management. Familiarity with CMS, CRM, and marketing automation platforms. Background in scientific or engineering disciplines. Experience with SEO and digital content performance measurement. Knowledge of video content, webinars, or other multimedia formats. Strong editorial judgment and ability to coach others in content development. Travel (

Responsibilities

The Technical Marketing Content Manager will lead the development and execution of the annual technical content plan, collaborating with various stakeholders to create compelling content. This role involves overseeing the creation of technical marketing assets and ensuring effective content integration across channels.