• Prioritize the target list by strategic value rather than by ease — which partners touch the most customers with unmaintained dependencies, and which ones have the largest remediation gap for us to fill.
• Run genuine outbound into alliance, partnership and product leaders at target vendors, and build the internal champion network needed to get a partnership sponsored.
• Negotiate the right agreement for each relationship — mutual NDA, technology partner agreement, data-sharing and API terms, referral or reseller economics, OEM and embed arrangements, and co-marketing commitments — working with Legal and Finance.
• Understand the third-party EOL and long-term-support landscape, including where competitors are already embedded with a target partner or its customers, and build the case for displacement or coexistence.
• Own and continuously improve the alliance playbook which aligns all HeroDevs resources to the partners around mutually agreed actions and timelines.

Agree Mutual Go-To-Market

• Build a joint value proposition that survives contact with a partner's own positioning — what problem the two products solve together, for whom, and why the partner benefits rather than just tolerating us.
• Write and agree a go-to-market plan per tier-one alliance, with named target segments, agreed activities, mutual commitments and a review cadence. Both sides sign up to something specific.
• Produce the assets that make the joint story usable: solution briefs, battlecards, demo narratives, first-call decks and objection handling for both field teams.
• Plan and execute joint launches, co-branded campaigns, webinars, conference presence and joint content with Partner Marketing, and manage any MDF attached to them.
• Make sure the partnership is visible where customers look — partner directories, marketplace listings, joint landing pages and integration documentation.