TECHNOLOGY BUSINESS DEVELOPMENT MANAGER – BE THE FIRST TO SHAPE APELLA’S GROWTH

This is more than a sales role; it’s a chance to build something extraordinary.
Apella is the newly rebranded face of MeetMatch B.V., a proven, internationally patented AI-powered event networking platform trusted by global giants like Informa, European Commission, Bristol Myers Squibb and DHL. After more than a decade of success, the company has been acquired by ABM Alliance and re-launched with bold ambitions: to redefine how professionals connect at events and within communities.
Now we’re looking for our first dedicated sales hire - a high-energy, consultative technology sales professional ready to seize a rare opportunity. This is your chance to shape the sales engine from the ground up, design the playbook, and lead deals that put Apella on the map as the market leader in event technology.

WHY THIS ROLE IS DIFFERENT:

• You’re not just another cog in a sales machine – you’ll be building it.
• You’ll sell a patented AI product that’s already proven but still untapped in its full market potential.
• You’ll work directly with senior leadership to influence not just sales strategy, but the growth trajectory of the company itself.
• Your success here will be highly visible, highly rewarded, and career-defining.

WHAT YOU’LL DO:

• Drive new business by selling our AI-assisted event networking and community solutions to corporates, associations, and agencies.
• Build and nurture long-term relationships with C-level decision-makers and event directors.
• Identify new verticals, pitch tailored solutions, and close high-value deals.
• Shape sales processes, team structures, and strategy during this pivotal rebrand.
• Represent Apella at industry events and act as a visible champion of our technology.