Job Description:
As a CXM Technology Consultant, you will play a pivotal role in designing and implementing comprehensive CXM architectures. With a strong emphasis on marketing technology (Martech)—empowered by AI for prediction, personalization, and automation—you will enable organizations to deliver seamless, intelligent, and scalable customer experiences. Expertise in content management and commerce platforms is considered a strong plus.

Key Responsibilities:

• CXM Architecture: Define and implement overarching CXM architectures that seamlessly connect systems, data, and processes to create cohesive, AI-enabled customer journeys.
• AI-Powered Martech Integration: Design and integrate Martech stacks enriched with AI, ensuring smooth interoperability between CDP, analytics & decisioning engines, machine learning models, marketing automation, and messaging platforms to deliver personalization and next-best-action recommendations at scale.
• Applied AI & Analytics: Leverage predictive models, generative AI, and autonomous decisioning to enhance customer segmentation, campaign optimization, content personalization, and customer engagement strategies.
• Consultative Selling & Pre-Sales Support: Engage with potential clients to uncover challenges, collaborate with sales teams on compelling pitches, and act as a trusted advisor—showcasing how Merkle’s AI-driven Martech solutions deliver measurable business value.
• Cross-Functional Collaboration: Partner with developers, data scientists, designers, and business stakeholders to ensure AI-driven Martech strategies are both technically sound and aligned with business objectives.
• Innovation & Vision: Stay at the forefront of emerging trends in CXM, Martech, and AI, identifying opportunities to scale automation, unlock new efficiencies, and elevate the customer experience.
• Content & Commerce (Nice-to-Haves): Support integration of content management and e-commerce when required, complementing Martech solutions with richer engagement capabilities.

Qualifications:

• Proven track record in CXM architecture with a strong focus on marketing technology and AI. Experience with content management and/or commerce platforms is a plus.
• Deep expertise in Martech ecosystems, including customer data platforms (CDP), analytics & decisioning, AI/ML models, marketing automation, and messaging platforms to drive personalization and next-best-action at scale.
• Strong analytical and problem-solving skills, with a focus on creating scalable, data-driven, customer-centric solutions.
• Solid understanding of enterprise architecture in relation to CXM, AI-driven personalization, and omnichannel engagement strategies.
• Proven experience in consultative selling, pitching, and pre-sales, with a track record of winning business through trusted advisory and client engagement.
• Hands-on expertise in leading platforms such as Salesforce, Adobe Experience Cloud, Braze and/or other Martech ecosystems.
• Experience with integrations of marketing technology with analytical platforms, data science/ML environments, and (as a plus) content management and Digital Asset Management solutions. Familiarity with CMS platforms such as Sitecore, Optimizely, or Magnolia is considered a pré.
• Excellent communication skills to translate complex architectural and AI concepts into clear business value for diverse stakeholders.

Where will you work?
At our office, you’ll be part of a talented team of professionals with diverse backgrounds and expertise. We’re a group of problem solvers who are passionate about thinking beyond our niches and making the impossible possible. We pride ourselves on creating an atmosphere where initiative is encouraged, and fun is never in short supply. At Merkle, it’s all about the great people, the exciting challenges, and the positive vibes!
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company, delivering personalized experiences across platforms and devices for top global brands. With deep expertise in data, technology, and analytics, Merkle helps clients unlock powerful consumer insights and drive hyper-personalized marketing strategies. As part of the dentsu network, Merkle operates in 145 markets with over 65,000 employees worldwide. In the Netherlands, our 150+ experts work with clients like Albert Heijn, Vattenfall, Odido, and VodafoneZiggo. We’re proud partners of Google, Adobe, Salesforce, and Selligent.
Company Description
Merkle, a dentsu company, powers the experience economy. For more than 35 years, we’ve put people at the heart of digital business transformation. As the world’s only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.
For more information, visit
www.merkle.com
.
Inclusion and Diversity:
At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
Contact:
We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at:
David.Ryall@dentsu.com
EMEA, NE. #LI-MERKLE #LI-Onsite #LI-DR2
Location:
Rotterdam
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanen

• CXM Architecture: Define and implement overarching CXM architectures that seamlessly connect systems, data, and processes to create cohesive, AI-enabled customer journeys.
• AI-Powered Martech Integration: Design and integrate Martech stacks enriched with AI, ensuring smooth interoperability between CDP, analytics & decisioning engines, machine learning models, marketing automation, and messaging platforms to deliver personalization and next-best-action recommendations at scale.
• Applied AI & Analytics: Leverage predictive models, generative AI, and autonomous decisioning to enhance customer segmentation, campaign optimization, content personalization, and customer engagement strategies.
• Consultative Selling & Pre-Sales Support: Engage with potential clients to uncover challenges, collaborate with sales teams on compelling pitches, and act as a trusted advisor—showcasing how Merkle’s AI-driven Martech solutions deliver measurable business value.
• Cross-Functional Collaboration: Partner with developers, data scientists, designers, and business stakeholders to ensure AI-driven Martech strategies are both technically sound and aligned with business objectives.
• Innovation & Vision: Stay at the forefront of emerging trends in CXM, Martech, and AI, identifying opportunities to scale automation, unlock new efficiencies, and elevate the customer experience.
• Content & Commerce (Nice-to-Haves): Support integration of content management and e-commerce when required, complementing Martech solutions with richer engagement capabilities