QUALIFICATIONS & REQUIREMENTS:

• Proven experience managing TikTok accounts and livestream sessions, preferably in e-commerce, homeware, kitchenware, or lifestyle retail.
• Strong understanding of the TikTok platform, algorithm, and trending content formats.
• Excellent communication, interpersonal, and presentation skills.
• Charismatic, confident on-camera presence and natural storytelling ability.
• Proactive, creative, detail-oriented, and able to thrive in a fast-paced environment.

ROLE OVERVIEW:

As our TikTok and Livestream Account Manager, you will manage and grow our TikTok channel and livestream shopping sessions. You will create engaging, authentic, and entertaining content that resonates with our local Singaporean audience, showcasing our diverse range of homeware and kitchenware products effectively.

KEY RESPONSIBILITIES:

• Account Management:
• Plan, schedule, and manage daily TikTok content and livestreams.
• Respond proactively to comments, messages, and customer inquiries to maintain excellent engagement.
• Content Creation:
• Develop creative video ideas, scripts, and storyboards that highlight product features, benefits, and practical uses.
• Create engaging short-form videos tailored to TikTok’s unique style and trends, ensuring content aligns with brand identity.
• Livestream Sales & Engagement:
• Host and coordinate livestream shopping events regularly, demonstrating products clearly and persuasively to drive sales.
• Develop strategies to boost viewer participation, engagement, and conversions during livestream events.
• Provide real-time product information and promptly address viewer questions to facilitate purchasing decisions.
• Analytics & Optimization:
• Monitor performance metrics such as views, likes, followers, engagement rate, livestream attendance, and sales conversion.
• Regularly analyze account performance and generate insights to optimize content and strategy.
• Collaboration & Coordination:
• Work closely with marketing, merchandising, and customer support teams to align TikTok content with promotional campaigns, product launches, and inventory availability.
• Collaborate with influencers and brand ambassadors to expand reach and credibility.
• Market Research:
• Keep abreast of TikTok trends, competitors’ strategies, and local market preferences to continuously enhance our social media presence.
• Recommend new product ideas based on audience feedback and emerging market trends.