TikTok Marketing Specialist at KBZ Bank

Yangon City, Yangon, Myanmar -

Full Time

Start Date

Immediate

Expiry Date

20 May, 26

Salary

0.0

Posted On

19 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

TikTok Content Strategy, Short-Form Video Production, Trend Analysis, Engagement Growth, Influencer Collaboration, Content Calendar Management, Performance Metrics Tracking, TikTok Algorithm Knowledge, Video Editing, Scriptwriting, Creative Brainstorming, Campaign Presentation, TikTok Advertising, Storytelling, Digital Marketing

Industry

Banking

Description

Role Overview We are seeking a results-driven, trend-savvy TikTok Marketing Manager who lives and breathes Gen Z culture, understands the nuances of the TikTok platform, and knows how to turn ideas into viral moments. You’ll be responsible for creating and executing TikTok content strategies that drive engagement, increase followers, and boost brand relevance among Myanmar’s digital-first generation. Key Responsibilities Develop and execute a comprehensive TikTok content and growth strategy aligned with our brand goals. Plan and produce platform-specific content including short-form videos, challenges, trends, and influencer collaborations. Manage the TikTok content calendar and ensure consistent, on-brand, and high-quality uploads. Track performance metrics (views, shares, engagement rate, follower growth) and continuously optimize based on insights. Stay ahead of platform trends, cultural moments, and viral formats to capitalize on real-time opportunities. Work closely with internal teams to ensure message consistency and integrated marketing impact. Lead creative brainstorms and present campaign ideas and reports to Head of KBZPay Marketing. Test and innovate with TikTok ads and other tools available on the platform. Requirements Bachelor’s degree in Marketing, Communication, Media, or related field. 3–5 years of experience in digital marketing, with at least 1–2 years specifically focused on TikTok or short-form video platforms. Strong understanding of TikTok algorithm, content formats, and audience behavior. Proven track record of growing social media accounts and creating viral content (ideally with portfolio examples). Excellent storytelling, video editing, and scriptwriting skills. Self-starter with a "make things happen" mindset ; resourceful, energetic, and proactive. Who We Are Since 2017, KBZ Bank has undergone a significant transformation to become Myanmar's leading digital and mobile-first bank. Our initiatives have included restructuring leadership, enhancing risk management, and improving transparency. Notably, we launched KBZPay in 2018, a mobile wallet now serving over 10 million users, greatly expanding financial inclusion. Recognized for our governance and inclusion efforts, we continue to drive growth and accessibility in Myanmar's banking sector. WHAT'S IN IT FOR YOU: Rapid growth opportunities with a steep learning curve. A dynamic and challenging work environment in the banking sector. Commitment to your personal and professional development. A diverse and international team fostering inclusion. Engaging in company and team events. Immediate responsibility and impact in a fast-evolving global bank. Comprehensive benefits include health insurance and ongoing learning and development opportunities.

Responsibilities

The specialist will be responsible for developing and executing a comprehensive TikTok content and growth strategy, planning and producing platform-specific content like videos and challenges, and managing the content calendar for consistent uploads. They must also track performance metrics and stay ahead of platform trends to capitalize on real-time opportunities.