TURN BRANDS INTO TIKTOK SHOP CATEGORY LEADERS.

At Social Tale, we don’t just run TikTok Shops, we build category-dominating ecosystems.
As our TikTok Shop Lead Strategist, you will be the driving force behind some of the fastest-scaling DTC brands in the world. With full ownership of performance and a team at your side, you will architect growth strategies that push brands from “great” to “unbeatable” on TikTok Shop.
This is not a side-channel management role. This is about taking the most disruptive commerce platform of our time and using it to create household names.

What You’ll Own

• Full P&L Performance: Own revenue, profit margins, and growth across client TikTok Shop accounts.
• End-to-End Growth Playbooks: Build and execute roadmaps across creative, affiliate, and paid strategies.
• Team Leadership: Lead a pod of affiliate coordinators, media buyers, and creative strategists to execute with precision.
• Creator Ecosystem: Recruit, brief, and scale a high-performing network of TikTok creators.
• Promotions Engine: Run campaigns, flash sales, and viral product drops that dominate platform trends.
• Client Growth Partner: Lead weekly calls, deliver growth insights, and become the trusted operator for high-growth founders.
• Shop Excellence: Keep TikTok Shops optimised daily across listings, approvals, campaigns, and performance.
• Performance Analysis: Track GMV, ROAS, CVR, and pivot fast with data-driven calls.
• Trend Domination: Spot algorithm shifts, unlock beta features, and make sure clients win early.
• Strategic Collaboration: Work alongside senior leadership to scale agency-wide impact.

You’re a Fit If You:

• Thrive on ownership and accountability, results are your scoreboard.
• Have scaled eCommerce brands and know how to turn strategy into action.
• Can lead by example and inspire both internal teams and external creators.
• See TikTok not just as content but as culture, commerce, and community combined.
• Balance commercial instincts with hands-on execution.

Requirements

• 5+ years in eCommerce or performance marketing with proven growth wins.
• Experience managing TikTok Shop or other marketplaces such as Amazon, Walmart, or Flip.
• Strong background in creator partnerships, affiliates, and UGC campaigns.
• Track record of scaling client revenue in an agency or performance-led environment.
• Exceptional communicator, both client-facing and team-facing.
• Data-driven with sharp decision-making instincts.
• Familiar with TikTok Seller Center, Google Sheets, Airtable, Slack, or Klaviyo (bonus).
• Passionate about TikTok culture and the future of social commerce.

Benefits & Perks

• Unlimited PTO: Take full ownership of your schedule.
• Leadership Growth Track: Structured mentorship and progression.
• Flexible Hours: Work when you perform best.
• Access to Elite Events: Top eCommerce and marketing conferences, fully covered.
• TikTok Beta Access and Partnerships: Be first to test what’s next.
• Referral Bonus: For every brand you bring into the agency.
• Learning and Development: Paid certifications, courses, and events.
• Personal Brand Incentives: Get rewarded for building your own thought leadership.

Please refer the Job description for details