Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve. Join us.
Product Marketing (PMM) in TikTok Shop is a central function within the Product Organization that connects users, products, and the market. It connects these three essential pillars to ensure that our products not only meet customer needs, but are also positioned, communicated, and promoted effectively to drive adoption and success in the market.
We are looking for talented individuals to join us for a graduate program in 2025. Graduate programs at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.

Responsibilities

• Work across internal products and operations stakeholders, as well as external merchants and creators to continually improve TikTok Shop overall product go-to-market strategy.
• Be able to understand and internalize product features, user experience, business value and market implications from a marketing perspective.
• Continually dive deep in understanding product users (ie. merchants, creators, consumers, partners, internal staff, etc.) within respective domain and region.
• Develop a deep understanding of marketing channels and content standards that can be utilized for respective domain users and continually use data to refine your approach.
• Simplify information from multi-sources by eliminating components and rearranging into a market-facing story through content visualization approaches with a multi-disciplinary team.

Qualifications

Minimum Qualifications

• Graduated with a Bachelor’s degree or above in 2023 or onwards.
• Available to start in May 2025.
• Proficiency in English and German or Italian or French to ease communication with stakeholders.
• Experience in a product marketing or content marketing role.
• Comfortable with story building and telling by wrapping up complex context into various formats of compelling content.

Preferred Qualifications

• Ability to function, adapt and succeed in a constantly changing, fast paced environment; ability to respond positively and calmly to shifting priorities, demands and timelines.
• Excellent communication, cooperation and project management skills.
• Preferred experience within an E-commerce business or consumer technology company.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

LI-Onsit

• Work across internal products and operations stakeholders, as well as external merchants and creators to continually improve TikTok Shop overall product go-to-market strategy.
• Be able to understand and internalize product features, user experience, business value and market implications from a marketing perspective.
• Continually dive deep in understanding product users (ie. merchants, creators, consumers, partners, internal staff, etc.) within respective domain and region.
• Develop a deep understanding of marketing channels and content standards that can be utilized for respective domain users and continually use data to refine your approach.
• Simplify information from multi-sources by eliminating components and rearranging into a market-facing story through content visualization approaches with a multi-disciplinary team