TJJD - Creative Media Designer II - Creative Media Designer - (AUS) - 51935 (00051935)
Organization: TEXAS JUVENILE JUSTICE DEPARTMENT
Primary Location: Texas-Austin
Work Locations: Austin Central Office George H.W. Bush Building, Suite 13.1400 1801 N. Congress Ave. Austin 78701
Job: Arts, Design, Entertainment, Sports, and Media
Employee Status: Regular
Schedule: Full-time
Standard Hours Per Week: 40.00
State Job Code: 1812
Salary Admin Plan: B
Grade: 19
Salary (Pay Basis): 3,666.66 - 4,666.66 (Monthly)
Number of Openings: 1
Overtime Status: Exempt
Job Posting: Aug 15, 2025, 10:35:13 AM
Closing Date: Ongoing
Description

GENERAL DESCRIPTION

Performs complex (journey-level) graphics and multimedia design and consultation work in the design, illustration, and production of a variety of printed and electronic publications and graphic materials for the agency. This role bridges strategic content execution with platform expertise, positioning TJJD as a thought leader, human-centered agency that effectively recruits new talent, improves public perception, and supports internal morale.
The Specialist will be responsible for bringing TJJD’s meaningful work to life across social platforms, introducing new content formats, and implementing best practices to improve reach and engagement. This role will act as a liaison across teams, help streamline internal workflows, analyze platform data and provide regular reports, and coordinate digital collaborations with partners and stakeholders.
Works under minimal supervision with extensive latitude for the use of initiative and independent judgment. May plan, assign, and/or oversee the work of others. May be required to work in excess of 40 hours per work week with occasional travel.

MINIMUM QUALIFICATIONS

Bachelor’s degree with major coursework in communication design, fine arts, graphic design, visual arts, or related field. One year full-time wage-earning experience in digital communications, social media, content strategy, including creating or managing short-form video, proficiency in key social platforms: Facebook, Instagram, LinkedIn, YouTube and Twitter / X.
Or
High School diploma or equivalent. Five years full-time wage-earning experience in in digital communications, social media, content strategy, including creating or managing short-form video, proficiency in key social platforms: Facebook, Instagram, LinkedIn, and YouTube or related field.

PREFERRED QUALIFICATIONS

• Experience working with or in government, nonprofits, or mission-driven organizations
• Basic familiarity with design tools (e.g., Canva, Adobe Suite) and scheduling platforms
• Knowledge of boosting and paid promotion best practices
• Comfortable with public speaking, on-camera appearances, or representing the agency at events
  Experience and Education Substitutions:
  One year of appropriate experience may substitute for one year of college (30 course hours) on a year for year basis.
  Completed course hours of undergraduate study may substitute for up to four years of experience on a basis of 30 course hours for one year of experience.
  Completed course hours of graduate study may substitute for up to two years of experience on a basis of 12 graduate course hours for one year of experience.
  Experience requirements may be satisfied by the prorated part-time equivalent.
  Note: Any degree, diploma, high school equivalent, or course hours required to meet minimum qualifications must be from an accredited educational institution.

KNOWLEDGE, SKILLS, AND ABILITIES

• Knowledge of Computer-based design workstations and their design capabilities.
• Knowledge of Non-computer-based and new media graphics production methods, techniques, and equipment.
• Knowledge of Design principles.
• Knowledge of Printing processes.
• Knowledge of Publishing industry standards and operations
• Knowledge of TJJD policies and procedures.
• Skill in Use of computers, applicable software, and standard office equipment.
• Skill in Use of graphics design software and multi-media packages.
• Skill in writing and creating content for multiple platforms.
• Ability to Plan the preparation of graphics design and multi-media design projects.
• Ability to Design and produce graphics materials and interactive media materials.
• Ability to Communicate effectively, both orally and in writing.
• Ability to Establish and maintain effective working relationships with others.
• Ability to collaborate with videographers, photographers, graphic designers, writers, internal teams and manage external relationships.

Lead and maintain a social media-first strategy for all digital content: transforming longform stories into digestible, engaging social media posts.
Launch and manage Instagram while optimizing existing channels (Facebook, LinkedIn, YouTube, Twitter / X) using platform-specific tactics.
Develop and regularly update a Tactical Playbook of best practices for content creation, posting cadence, boosting strategies, and audience engagement
Partner with existing staff to develop and/or repackage photojournalism and written content into short-form video, graphics, and posts.
Write or edit compelling captions that are optimized with key words, tags, and hashtags for readability, searchability, and social engagement.
Manage a consistent publishing calendar across platforms with built-in flexibility for real-time opportunities
Identify and coordinate social media partnerships with like-minded organizations, public officials, and community stakeholders to increase visibility and shared reach.
Assist with organization promotion strategies across social platforms, working with internal staff to increase targeted reach organically.
Create a centralized submission system for content ideas and requests from facility liaisons, internal staff, and county partners.
Provide basic analytics tracking and reporting, adjusting accordingly.
Support team operations through scheduling, maintaining the content calendar, and managing approvals or publishing queues.

Performs all duties in compliance with agency safety policies and procedures:

• Reports safety hazards and corrects hazards when possible.
• Completes required documentation in the event of an accident/injury within requested time frames.

Attends work on a regular and predictable schedule in accordance with agency attendance and leave policies.
Will be required to travel up to 25% of the time.
Actively embody and support the Texas Model by demonstrating its core values in daily tasks and interactions with others.
Qualifications