Token GTM & Operations Lead at MLabs

Hong Kong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

19 Feb, 26

Salary

180000.0

Posted On

21 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Token Launch, GTM Strategy, Community Growth, Crypto Culture, Market Structure, Token Economics, Narrative Strategy, Operationalization, KOL Coordination, Cross-Functional Operations, Growth Focus, Execution Leadership, Attention Engine, Content Creation, Campaign Management, User Engagement

Industry

IT Services and IT Consulting

Description

Token GTM & Operations Lead (TGE/Launchpad Focus) Location: Remote - Asia - preference for Singapore and Hong Kong Compensation: $120K - $180K We are a rapidly scaling platform at the intersection of AI generation and Web3, enabling users to instantly build, launch, and monetize AI-generated applications with integrated token economics. With a substantial user base and app count, we are preparing for our public token generation event (TGE) and scaling a novel, IPO-style token launch mechanism for our ecosystem builders. We are seeking a Token Go-To-Market (GTM) & Operations Lead to own the full lifecycle of our platform's upcoming token launch, from hype generation and execution to post-launch stabilization. This role also involves operationalizing our unique token launch mechanism for ecosystem partners. This is an ideal role for a crypto-native operator who has experience running launchpads, token issuance pipelines, or market-structure functions, combined with a strong instinct for narrative, attention, and community growth. You will own the entire front-side execution of our TGE, ensuring maximum growth, hype, attention, and community activation from pre-launch through post-launch momentum. This is a highly operational role requiring a hands-on approach to driving measurable success. Key Responsibilities TGE Front-Side Ownership: Own the full GTM strategy, narrative shaping, and execution for the public token launch, including pre-launch activation, countdown phases, TGE execution, and post-launch momentum. Attention Engine: Build and manage the complete attention engine to drive real numbers: user growth, engagement, on-chain activity, community energy, and KOL amplification. Narrative Strategy: Shape and package the platform's narrative to align with current market cycles, "Crypto Twitter" (CT) meta, and attention arcs. Ecosystem Operationalization: Operationalize our unique IPO-style token launch mechanism for ecosystem builders. This includes creating clear playbooks, token economics templates, liquidity frameworks, and marketing sequences tailored to different attention cycles. Community & KOL Coordination: Activate community segments, Key Opinion Leaders (KOLs), and whales to orchestrate coordinated attention waves and ensure consistent narrative stability post-launch. Cross-Functional Operations: Own all TGE workflows. Work closely with Engineering (token infrastructure), Founders (coordination/approvals), Legal (KYC/geofence), and Growth teams to ensure execution is consistent, aligned, and timely. Operator Mindset: Act as a hands-on operator—writing content, running comms, pushing campaigns, and directly engaging with partners—rather than just a strategy consultant. Launch Experience (Must Have): Proven experience in crypto across launchpads, token issuance, trading operations, or market-making/liquidity functions. Must have launched tokens before and successfully run a TGE end-to-end. Crypto-Native Operator: Deep understanding of crypto culture, meme/meta flows, degen psychology, and the dynamics of online attention cycles. Growth Focus: Demonstrable track record of moving numbers and driving growth in a fast-paced crypto context. Narrative Instinct: Strong ability to position a TGE, craft compelling story arcs, and shape brand perception during critical launch windows. Technical Understanding: Deep understanding of token economics, market structure, liquidity mechanics, and vesting schedules (though direct coding/legal input is not required). Execution Leadership: High-agency, fast, execution-first operator who can convert ambiguity into structured processes, checklists, dashboards, and SOPs, and confidently direct a small squad. Highly Desired (Bonus) Previous involvement in large-scale TGEs or exchange listing processes. Pre-existing relationships with exchanges, auditors, Market Makers (MMs), or compliance partners. Experience running large coordinated marketing campaigns across CT, KOL networks, and community channels. Compensation: Competitive base salary in USDC plus a substantial token allocation package, with a total target compensation ranging from $120,000 to $180,000 USD, commensurate with experience. Work Setup: Fully remote setup with high autonomy and flexible hours. Impact & Ownership: High-ownership role where your direct execution shapes the narrative and success of a major platform TGE. Team & Culture: Join a small, senior, execution-focused team that ships quickly and cares deeply about product quality. Category Defining: An opportunity to define a new category in Web3: app-native, IPO-style token launches. Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search. Commitment to Equality and Accessibility: At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city. MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

Responsibilities

Own the full lifecycle of the platform's upcoming token launch, from hype generation and execution to post-launch stabilization. Activate community segments and coordinate with ecosystem partners to ensure successful execution and narrative stability post-launch.