Tokyo Influencer & Affiliate Marketing Manager at Emma The Sleep Company

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

23 Jul, 26

Salary

0.0

Posted On

24 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Influencer Marketing, Affiliate Marketing, Performance Marketing, Data Analysis, ROI Management, Stakeholder Management, Digital Ecosystem, Strategic Planning, Budget Management, Project Management, Commercial Acumen, Problem Solving, Cross-functional Collaboration, Market Research, Campaign Optimization

Industry

Retail

Description

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen! 東京インフルエンサー & アフィリエイトマーケティングマネージャー私たちは、成果志向で起業家精神を持つインフルエンサー & アフィリエイトマーケティングマネージャーを日本チームに迎え、高いインパクトを持つパートナーシップを通じて成長を加速させる重要な役割を担っていただきます。このポジションは、日本統括責任者およびグローバルマーケティングチームと密接に連携し、スケーラブルなインフルエンサーおよびアフィリエイト戦略を定義・実行し、ブランド認知度と収益パフォーマンスの両方を推進します。理想的な候補者は、強い商業的洞察力と実務的な実行力を兼ね備え、インフルエンサーおよびアフィリエイトチャネル全体のパフォーマンスを一貫して管理します。高い成果を上げるパートナーを特定・獲得・拡大し、チャネル効率を最適化し、日本市場における新たな成長機会を切り拓いていただきます。 Tokyo Influencer & Affiliate Marketing Manager We are seeking a results-driven and entrepreneurial Influencer & Affiliate Marketing Manager to join our Japan team and play a critical role in accelerating our growth through high-impact partnerships. This role will work closely with the Head of Japan and global marketing teams to define and execute a scalable influencer and affiliate strategy, driving both brand awareness and revenue performance. The ideal candidate combines strong commercial acumen with hands-on execution, owning end-to-end performance across influencer and affiliate channels. You will identify, onboard, and scale high-performing partners, optimize channel efficiency, and unlock new growth opportunities in the Japanese market \n What You'll Do (主な業務内容): 日本における主要な収益成長の推進力として、インフルエンサーマーケティングおよびアフィリエイトチャネルを主導・推進する。全体的なマーケティングおよび商業目標に沿った、データドリブンなインフルエンサーおよびアフィリエイト戦略を策定・実行する。高い成果を上げるインフルエンサー、クリエイター、アフィリエイトパートナーを特定・採用・管理する（ROIとスケーラビリティに重点）。クリエイティブ、オファー、フォーマットなどの継続的なテストとデータ分析を通じてキャンペーンパフォーマンスを最適化し、ROASを最大化する。 A8や楽天などの主要クリエイターやアフィリエイトネットワークとの長期的なパートナーシップを構築し、安定した成果を確保する。価格設定、プロモーション、メッセージングに関して、BD、パフォーマンスマーケティング、ブランドチームと緊密に連携する。チャネルパフォーマンス（トラフィック、CVR、AOV、ROAS）を監視・分析し、効率改善のための実行可能なインサイトを提供する。予算を効果的に管理し、規律ある支出と高い収益性を確保する。市場動向、プラットフォームの変更、競合他社の活動を常に把握し、新たな成長機会を特定する。 Own and drive the Influencer Marketing and Affiliate channels as key revenue growth levers in Japan. Develop and execute a data-driven influencer and affiliate strategy aligned with overall marketing and commercial objectives. Identify, recruit, and manage high-performing influencers, creators, and affiliate partners (with a focus on ROI and scalability). Optimize campaign performance through continuous testing (creatives, offers, formats) and data analysis to maximize ROAS. Build long-term partnerships with top creators and affiliate networks (e.g., A8, Rakuten), ensuring consistent performance delivery. Collaborate closely with BD, Performance Marketing, and Brand teams to align on pricing, promotions, and messaging. Monitor and analyze channel performance (Traffic, CVR, AOV, ROAS), and provide actionable insights to improve efficiency. Manage budgets effectively, ensuring disciplined spending and strong profitability. Stay on top of market trends, platform changes, and competitor activities to identify new growth opportunities Who We're Looking For (求める人物像): インフルエンサーマーケティング、アフィリエイトマーケティング、またはパフォーマンスマーケティングにおける4〜7年の経験、収益成長を推進した確かな実績。日本語（N1レベル）に堪能で、ビジネスレベルの英語力を有すること。結果を重視し、野心的な目標達成と効率的な実行に焦点を当てた強いオーナーシップマインドセット。 ROI責任を明確に持ち、インフルエンサーおよび／またはアフィリエイトチャネルを管理・拡大した実績。優れた問題解決能力と、データに基づく意思決定力。日本のデジタルエコシステム（Instagram、YouTube、X、アフィリエイトプラットフォームなど）に関する深い理解。部門横断的に協働できる優れたステークホルダーマネジメントスキル。変化する優先事項の中で、スピード感のある高成長環境に対応できる柔軟性。アフィリエイトネットワークやインフルエンサーエージェンシーとの業務経験があれば尚可。 4–7 years of experience in influencer marketing, affiliate marketing, or performance marketing, with a strong track record of driving revenue growth. Fluent in Japanese (N1 level) and business-level English. Strong ownership mindset with a focus on driving results, ambitious target achievement, and efficient execution. Proven ability to manage and scale influencer and/or affiliate channels with clear ROI accountability. Strong problem-solving skills and data-driven decision-making capabilities. Deep understanding of the Japan digital ecosystem (Instagram, YouTube, X, affiliate platforms, etc.). Excellent stakeholder management skills, with the ability to collaborate cross-functionally. Comfortable working in a fast-paced, high-growth environment with evolving priorities. Experience working with affiliate networks and influencer agencies is a strong plus. \n Become an Emmie Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!

Responsibilities

The manager will lead and execute data-driven influencer and affiliate marketing strategies to drive revenue growth and brand awareness in Japan. They will identify and manage high-performing partners while optimizing campaign performance through continuous testing and analysis.