Trade Marketing Associate Manager US Hispanic & Caribbean. at The Hershey Company Canada

Providencia, Santa Fe, Argentina -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

0.0

Posted On

28 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Shopper Activation, Project Management, Analytical Capability, Collaboration, Communication, Execution, Promotion Development, Display Management, POS Materials, Sell Out Tracking, KPI Monitoring, Budget Tracking, Cross-functional Coordination

Industry

Manufacturing

Description

Trade Marketing Associate Manager Pelon US ROLE OVERVIEW Responsible for supporting the development and execution of trade marketing initiatives by translating shopper and channel strategies into actionable plans that create demand. ACCOUNTABILITIES Core Responsibilities / Outcomes Expected Execute shopper and trade marketing initiatives by implementing channel and customer activation plans in line with defined strategy. Support the development of trade plans including promotions, displays, visibility and POS materials across channels. Coordinate cross-functional execution with Sales, Marketing, Finance and external partners to ensure timely and effective deployment. Track Sell Out performance and activation KPIs to identify opportunities for optimization and continuous improvement. Ensure executional excellence by monitoring compliance and providing feedback to improve effectiveness. Other Applicable Scope Defining Dimensions Tactical ownership of Key Seasons and events. Day-to-day coordination with Sales teams for in-store execution Interaction with master distributors, agencies, suppliers, and internal support teams. Trade budget tracking and activation calendars. Develop and track engagement plan for the master distributor sales team. QUALIFICATIONS Knowledge, Skills & Abilities Solid understanding of trade marketing and shopper activation principles. Strong execution and project management skills. Analytical capability to track performance and draw actionable insights. Ability to manage multiple initiatives simultaneously. Strong collaboration and communication skills Detail-oriented, proactive, and results-driven mindset Experience & Education Bachelor´s degree in Marketing, Business, or related field. +3 years of experience in Trade Marketing, Sales Support or Commercial Roles. Experience in CPG/FMCG and other commercial areas strongly preferred. Exposure to sell-out analysis, promotions, and in-store activation. Fluent in English and Spanish

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Responsibilities

This role is responsible for supporting the development and execution of trade marketing initiatives by translating shopper and channel strategies into actionable plans that create demand. Core duties include executing channel activation plans, supporting the development of trade plans (promotions, displays, POS), and coordinating cross-functional deployment.