Trade Marketing Executive at HOYA Vision Care

Wrexham, Wales, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Campaign Management, Customer Satisfaction, Customer Retention, Loyalty Programmes, Sales Growth, Brand Positioning, Product Launches, Promotional Campaigns, Digital Media, Return On Investment Analysis, Budget Management, Agency Management, Communication Briefing, Stakeholder Management, Customer Behaviour Analysis

Industry

Medical Equipment Manufacturing

Description

Key responsibilities and main task include:- * Design, implement and monitor services within the Visionary Alliance Programme to increase sales and customer satisfaction/retention. This includes management & performance of the key service partners & management of our rewards, incentive and loyalty programmes * Design practice marketing services (together with the sales team & customers) & implement to increase sales, SOW, ASP & customer satisfaction/retention * Implement trade activation campaigns to increase sales & improve customer retention * Work with the management team, and key stakeholders to develop customer focused, innovative & integrated marketing communication plans & campaigns. * Support future product portfolio arrangements & manage brand positioning for specific products and services. * Support the introduction of new channels of trade, e.g. online, domiciliary. * Manage communication agencies, printers and media, and work closely with Product Manager and Marketing Manager to deliver business objectives. * Compose communication briefings for product launches and product life cycle campaigns; review concepts, proofread copy, check artwork in the different phases of the development process, including: marketing literature, POS, promotions and advertisements * Manage, develop and deliver promotional campaigns in line with commercial plan, ensuring the campaigns support sales ASP growth . * Support with all digital media launches and developments in line with the commercial plan. * Maintain awareness of customer behaviour and identify opportunities for new and improved marketing activities. Work closely with colleagues, teams and external agencies to maintain and improve the organisations reputation. * Brief marketing agencies and quality control their output as necessary. * Analyse return on investment and the effectiveness of marketing campaigns, comparing against plans and competitors' activity. Measure effectiveness of marketing activities and make recommendations for improvements. * Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget. * Establish channels of communications and act on feedback from relevant customers and stakeholders. * Key metrics include sales, SOW, ASP, multiple pairs, retention, practice marketing effectiveness, engagement/loyalty & customer satisfaction HOYA Group: Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text-to-speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people. HOYA Vision Care: As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries. We focus on a better tomorrow, today. You can become part of our story. HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations. It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise. You can get involved in our sustainability initiatives and choose to become a One Vision ambassador. You can give back the gift of sight to people all over the world by deciding to work with us. We welcome people who challenge us to become better, who share our sense of purpose and who embrace growth so that our vision and mission align. We invite you to find out more, and together we can continue to provide vision for a lifetime. Driven by a passion for partnership as well as innovation, HOYA has been a partner to Eye Care Professionals for over 75 years, enabling them to give people the greatest gift, the gift of vision. We provide Eye Care Professionals with the lenses, consultation solutions and other services that help them to develop their practice while changing the way people see the world. We see them as visionaries, and everything we do is for them. Founded in Japan in 1941, today, HOYA has a presence in over 80 countries across the globe.

Responsibilities

The Trade Marketing Executive will design, implement, and monitor services like the Visionary Alliance Programme to boost sales and customer satisfaction, managing service partners and loyalty programs. Key tasks also involve designing practice marketing services, implementing trade activation campaigns, and developing integrated marketing communication plans with management and stakeholders.