STRATEGY & PLANNING

• Develop and lead the CIS trade marketing strategy in alignment with brand, commercial, and regional business objectives.
• Identify local market opportunities and translate brand marketing strategies into actionable trade plans.
• Drive channel development initiatives (Modern Trade, Traditional Trade, eCommerce, Pharmacy, etc.).

As the Head of Trade Marketing, you will be responsible for developing and executing the regional trade marketing strategy across CIS countries to drive brand visibility, optimize channel performance, and ensure alignment between marketing and sales functions. This role plays a key part in driving sustainable business growth, strengthening brand equity at the point of sale, and enhancing customer and shopper engagement across multiple trade channels.