Trade Marketing Manager

at  Diageo

Job Description :
Trade Marketing Manager
Location: Hamburg
Duration: fixed term contract for 6 months, starting September
Language Requirements: fluent German and English
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
About the Role
The Trade Marketing team works closely with our key account and sales team to understand the needs of customers, shoppers and guests, as well as working closely with our brand teams in order to follow brand strategies. In this role, you will sit right at the heart of business collaborating with internal and external partners. You will ensure they have all the insights, growth drivers and tools they need to deliver stellar execution of our commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition. You can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!

Responsibilities include but are not limited to the following:

• Understand customer and brand needs by channel to pinpoint the activation priorities that deliver the greatest impact.
• Build the activation plans around the shopper marketing activities by channel by programme and activity, fostering into the one commercial plan.
• Guide the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings.
• Ensure robust M&E is in place to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.
• A&P planning and monitoring.
• Lead, handle and develop a set of external partners.

About You

• 5+ years’ experience in FMCG business, Sales, Customer, Trade, Shopper Marketing
• Passion for creating experiences for customers and consumers
• Problem solver and teammate who can deal with ambiguity and adapt quickly
• Experienced in handling several brands at the same time

Our Offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits
• An industry-leading parental leave policy
• Flexible working arrangements that suit your lifestyle
• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Worker Type :
Fixed Term Contract (Fixed Term)
Primary Location:
Hamburg
Additional Locations :
Job Posting Start Date :
2024-07-3

• Understand customer and brand needs by channel to pinpoint the activation priorities that deliver the greatest impact.
• Build the activation plans around the shopper marketing activities by channel by programme and activity, fostering into the one commercial plan.
• Guide the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings.
• Ensure robust M&E is in place to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.
• A&P planning and monitoring.
• Lead, handle and develop a set of external partners