SKILLS AND QUALIFICATIONS:

• Strong understanding of retail and foodservice markets
• Experience with trade promotions, category management, and product merchandising
• Ability to analyze market data and trends
• Excellent communication and negotiation skills
• Ability to collaborate effectively with internal teams (sales, marketing, R&D, supply chain) and external partners (retailers, distributors, brokers)

EDUCATION/EXPERIENCE:

• Minimum of a bachelor’s degree with at least 5 years of marketing experience in consumer goods or a related field.
• Excellent written, verbal, and presentation communication skills, along with strong interpersonal skills.
• Proficient in MS Word, Excel, and PowerPoint.
• Bilingual skills are a plus.

LANGUAGE SKILLS:

• Ability to read, analyze, and interpret business periodicals, professional journals, and governmental regulations.
• Capable of writing reports, business correspondence, and procedure manuals.
• Able to present information effectively to managers, clients, customers, and the public.
• Must be able to effectively communicate with individuals possessing various levels of technical expertise.
• Bilingual skills are a plus.

ADDITIONAL DUTIES & RESPONSIBILITIES:

• Meet company standards for quality and quantity of work.
• Comply with company policies, procedures, and safety regulations, including GMP and OSHA standards.
• Adhere to workplace behavior standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES (include the following, but not limited to)

• Product Lifecycle Management: Oversee the end-to-end new product development process, from concept through market introduction, including packaging, SKU setup, and product revisions.
• Strategic Planning: Define and execute go-to-market strategies, ensuring proper product positioning, key benefits, and target audience alignment.
• Cross-functional Collaboration: Work closely with sales, marketing, R&D, and operations teams to ensure seamless product development, marketing initiatives, and successful product launches.
• Market and Consumer Insights: Monitor bread product trends, market opportunities, and competitor activities to develop insights that drive new product development aligned with company goals.
• Financial Analysis: Conduct financial assessments of new and existing products to ensure profitability, adjusting strategies as necessary to meet profit expectations.
• Retail & Distributor Engagement: Build and maintain relationships with key retailers and distributors, ensuring effective product placement, visibility, and promotion at the point of sale.
• Promotions and Market Execution: Lead in-store promotional activities and trade marketing campaigns to drive sales and enhance brand presence within the retail and foodservice sectors.
• Product Launches: Manage the execution of new product launches, including internal communications with sales teams and ensuring the alignment of marketing materials and messaging.
• Competitive Intelligence: Collect, analyze, and share competitive insights, helping to refine strategies and identify opportunities for differentiation.
• Performance Monitoring: Track the performance of trade marketing initiatives, adjusting tactics based on outcomes and market feedback, and fostering a culture of continuous improvement.
• Team Development: Mentor and guide team members, helping them to grow professionally and take on increased responsibilities within the department