Trade Marketing Manager at Flora Food Group

Tangerang, Banten, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

18 Oct, 26

Salary

0.0

Posted On

20 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Channel Strategy, General Trade Management, Innovation Commercialization, Go-To-Market Execution, Merchandising, POSM Deployment, Stakeholder Management, Demand Forecasting, Route-To-Market, Category Management, Commercial Excellence

Industry

Manufacturing

Description

About the position 📍 Location: Tangerang, Indonesia About the Role Trade Marketing Manager is responsible for driving sustainable growth within Indonesia’s General Trade channel by developing and executing channel strategies, trade marketing initiatives, and commercialization plans that support business and category objectives. This role leads the translation of brand and innovation strategies into effective go-to-market execution, ensuring successful product launches, strong market penetration, and excellence in channel activation. Working closely with Sales, Marketing, Supply Chain, Finance, and external partners, the incumbent will identify growth opportunities, strengthen customer and distributor engagement, and deliver profitable growth across the General Trade landscape. Key Responsibilities: 1. Channel Development •Develop annual and long-term GT channel strategies aligned with category and business objectives. •Identify growth opportunities by outlet type, geography, shopper segment, and route-to-market. •Lead channel planning and execution to maximize sales, market share, distribution, and profitability. •Develop and execute trade marketing programs, promotions, and activation initiatives for GT channels. •Drive excellence in visibility, merchandising, POSM deployment, and in-store activation. •Monitor program effectiveness and optimize ROI through post-evaluation analysis. 2. Innovation Commercialization •Translate marketing innovation plans into executable channel launch strategies. •Develop launch readiness plans covering pricing, distribution, sales tools, POSM, demand forecasting, and customer activation. •Track post-launch performance and recommend corrective actions when required. 3. Cross-Functional Leadership •Lead cross-functional project teams involving Marketing, Sales, Supply Chain, and Finance. . •Ensure alignment between innovation launch timelines and commercial execution requirements. •Drive effective stakeholder management with distributors and key GT partners. Who We’re Looking For: •Minimum 10–15 years of experience in FMCG, preferably within Food categories. •Minimum 5 years in leadership positions within Trade Marketing, Sales, Category Management, or Commercial Excellence. •Strong experience managing General Trade (Traditional Trade) channels in Indonesia. •Proven track record in innovation commercialization and new product launches. What We Offer A stable career in a company with a strong market presence Attractive benefits including Private Medical Care and Employee Retirement Program Opportunities to lead impactful projects and contribute your ideas A collaborative and supportive team culture with top industry professionals What’s next If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me an email to nabila.imantiana@florafg.com. We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

Responsibilities

Drive sustainable growth in Indonesia's General Trade channel by developing channel strategies and trade marketing initiatives. Lead the translation of brand innovation into effective go-to-market execution and manage cross-functional alignment for product launches.