Trade Marketing Manager at General Mills

, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Market Research, Data Analysis, Project Management, Presentation Skills, Communication Skills, Team Player, Creative Thinking, Business Acumen, Numerical Sense, Promotion Planning, Product Launch, Consumer Trends, ROI Evaluation, Ad Hoc Duties

Industry

Manufacturing

Description

At General Mills, the days are fast, fun and rewarding. Purpose matters because we’re here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next. Responsibilities: Work closely with Brand team and Sales team to ensure brand strategy & category insights are well translated into trade plan and well executed at trade level, including 4Ps. Manage new product launch, including pre-campaign planning & post-campaign evaluation. Conduct market research and data analysis, competitor and consumer trend, draw insights and propose business actions. Formulate trade marketing strategy, lead through the execution of plans & activities including promotion planning, development of trade POSM, premium, demo, etc. Manage trade spend and A&CP by on-going ROI evaluation on each pricing & trade promotions to make sure all the spendings are spent efficiently and as per planned. Perform any ad hoc duties as required. Requirements: Degree or above in Marketing, Business Administration or related discipline. A minimum of 5 years' experience in trade marketing or relevant segment. Experience gained from FMCG industry is a definitely advantage. Good presentation & project management with strong business & numerical sense. Self-motivated, creative, excellent communication skills and good team player. Result-oriented and independent. Good command of written & spoken English and Chinese including Mandarin and Cantonese. COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Responsibilities

The Trade Marketing Manager will work closely with the Brand and Sales teams to translate brand strategy into trade plans and execute them effectively. Responsibilities include managing new product launches, conducting market research, formulating trade marketing strategies, and evaluating trade spend efficiency.