MEANINGFUL WORK FROM DAY ONE

Aligned with Brown-Forman’s long-term brand building and profit growth strategies, this position seeks to optimize the route to new and existing consumers of the BF portfolio in the German Off-Trade holistically. It will indirectly connect with consumers by optimizing the customer approach in the Off-Trade business.
This position’s scope is to positively influence consumer purchase behavior by driving physical and mental availability of the Brown-Forman portfolio in Germany with focus on the Emerging Brands (with a special focus on the acquisitions Gin Mare and Botucal Rum) through the Off-Trade channel and mainly within the customer groups MARKANT and Discount.

WHO WE ARE

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

• Responsible for the annual set-up of optimal consumer & customer targets for the Off-Trade in collaboration with Brand Management, Sales Off-Trade team (Key Account and Field Force Management) and other Marketing functions
• Responsible for the development, planning, execution and evaluation of national Off-Trade activations/ promotions for the Emerging Brands (focus on Gin Mare and Botucal Rum) and tailormade activations/ promotions for the Brown-Forman portfolio within the supported customer groups:
• Leads & briefs external agencies on promotions and projects
• Coordinates with Off-Trade Key Account Team, Regional Field Force Managers & Brand Management
• Aligns with Finance on correct accounting of activities
• Regularly provides reports on promotion efficiency and progress to plan status
• Responsible for the annual set-up of related A&P and COGS budgets for the supervised brands and independently tracks the budget for the managed promotions
• Develops, realizes and provides sell-in stories, salesfolder and leaflets for standard and promotional SKUs in close collaboration with Brand Marketing, MCCI and Sales
• Responsible for the sourcing, development, administration of POS material for the Off-Trade as well as for optimal warehousing of those materials and further inclusion in internal and external processes together with Purchasing and Supply Chain Department
• Supports the Off-Trade related maintenance of Sales Reps supporting tool POS-Shop incl. inventory management of supervised POS material and coordination between internal and external partners
• Responsible for the efficient use of available resources (budget, time, collaborating departments) and consideration of relevant guidelines and policies (legal, finance, compliance, accounting, purchasing).
• Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales Off-Trade team (KAM, Reg. Field Force Managers & Sales Reps) to gain more Off-Trade facts and consequently insights (e.g. via in-market tests, studies etc.)
• Supports the Head of Trade Marketing and Senior Trade Marketing Manager Off-Trade in leading projects/ workshops coming out of the yearly strategy and business planning process (incl. annual negotiation materials)
• Works closely with Key Account group (National Group KAM and KAMs) and (Junior) Trade Marketing Manager Off-Trade to align on and prioritize projects/ topics to ensure coordinated execution as well as communication to internal and external stakeholders
• Participation in regional Field Force & selected brand and sales meeting