ABOUT PAI

Since launching in 2007, Pai Skincare has empowered tens of thousands of people to achieve happier, healthier skin. Born from our founder Sarah Brown’s personal journey with hypersensitive skin, we’ve grown into a globally recognised, award-winning skincare brand.
Our West London HQ is where the magic happens—where every bottle is formulated, manufactured, and shipped with care. We’re proud to be leaders in ethical, sustainable skincare, pushing the boundaries with natural, high-performance ingredients. Now, we’re looking for passionate individuals to join our team and help us reach millions more around the world.

WHY THIS ROLE MATTERS:

We are looking for a Trade Marketing Manager, based in London, to ensure the brand trade marketing plans are fully developed and executed in-line with the brand strategy and guidelines to support the commercial objectives and ambitions.

WHAT YOU’LL BE DOING:

• Reporting to the Senior Commercial Managers to develop the Trade Marketing Strategy in line with commercial objectives and KPI’s
• Understand the brand positioning and global marketing strategy, and manage the successful implementation of these brand plans at a retailer level
• Be an expert in the marketing platforms and levers across Pai’s retail partners
• Work closely with the wider brand and content team to execute 360 plans by retailer to support overall marketing calendar
• Ensure all plans are data driven and initiatives are regularly shared, demonstrating performance Vs KPIs and learnings for future plans
• Responsible for development of Market Week decks and Retailer Presentations for use by the commercial team, working closely with Content & NPD teams
• Work closely with content team to deliver in-store and online assets required by retailers.
• Responsible for owning and updating the retailer asset needs ahead of launch moments to ensure assets are delivered to retailers in a timely manner
• Ownership of the sampling and GWP plan by retailer including forecasting and allocation of activity.
• Event management in collaboration with UK/US/FR store trainers & ambassadors
• Actively identify and understand emerging beauty trends and opportunities such as new content format, types, channels, topics
• Ensure trade marketing budget is maintained and on track, working with Finance team on reporting and ensuring activity is on budget and ROI is monitored