EDUCATIONAL AND ORIENTATION OBJECTIVES

Acquisition of skills and dynamics specific to trade marketing, exposing to activation, distribution, and promotion strategies for ABI brands on both channels. Development of analytical skills and critical thinking/brand strategy through analysis of internal databases and technical skills development using management tools such as SAP and internal ABI tools. Relationship and communication with the trade marketing teams in both channels and external suppliers. Visibility on the brand content translation strategies and ATL campaign strategies created by the marketing team into BTL strategies and plans. Use of sales support platforms (e.g., PopApp).

Please refer the Job description for details