Trade Marketing Senior Specialist EMEA at Salomon

Annecy, Auvergne-Rhône-Alpes, France -

Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Marketing, Retail Execution, Brand Representation, Sellout Performance, In-store Activation, KPI Tracking, Training Lead, Content Creation, Presentation Skills, Stakeholder Management, Negotiation, Change Management, Project Management, Cross-functional Collaboration, Market Knowledge, Communication

Industry

Spectator Sports

Description

Company Description Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson. “The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports. Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all. Salomon is headquartered in Annecy, France. Job Description As the Trade Marketing Senior Specialist EMEA W/M you will be responsible for elevating Salomon’s in-store presence across EMEA by ensuring best-in-class retail execution, consistent brand representation, and strong sellout performance. The role leads the rollout and optimization of in-store activation programs, manages key retail tools and production platforms, and drives KPI based improvements to strengthen the consumer experience across wholesale and online environments. It serves as the regional training lead—aligning with Global direction, delivering seasonal and key account training, adapting tools to regional needs, and supporting store teams and specialists through ongoing education and onboarding initiatives Key Responsibilities Develop In-store Presence Lead the implementation, tracking, and continuous expansion of in-store activation projects to ensure excellence in retail execution. Drive the rollout and optimization of footwear wall programs across markets, ensuring consistent brand representation. Manage EMEA production platforms with a focus on D2C POP materials and wall execution, ensuring timely delivery and alignment with brand standards. Drive In-store / Online Excellence and Sell-out Focus Oversee the online and offline shopping experience and digital KPI tracking, ensuring accurate performance measurement and actionable insights. Align retail marketing drumbeat initiatives and provide ongoing support to key accounts to maximize campaign effectiveness. Develop and maintain a regional playbook to elevate the consumer experience across wholesale in-store and online touchpoints. Guide local sales team to achieve in-store visibility MBOs. Regional Training Lead Drive regional training, following Global seasonal kick-off and Train the trainer sessions. Support Key Account trainings plan and execution. Monthly connection with HQ and countries and reporting. Distribute training tools to local countries and adapt Global Training tools to regional needs (i.e. translations,..) Onboarding training: stores opening, sell-though specialists and training champions. Qualifications Essential Skills & Experience 10 years of experience in trade, retail, 360 marketing Background in sporting goods, apparel, FMCG, or consumer electronics. Experience in delivering training, content creation and comfortable with presentations and public speaking, influencing, stakeholder management, and building frameworks to track performance. Strong negotiation and change management skills. Proven experience in project management and cross-functional collaboration. Essential Competencies Drive for Results: You can find new ways to get things done. You develop and implement new ways of working, new operating models to deliver break-through results, be able to operate autonomously and challenge the status quo to drive improvements. Market Knowledge: You understand the Retail market context in which the business operates – knowledge of competitors, customers, partners. You see emerging market trends and implications for customers and can identify emerging customer groups, along with competitors’ strengths and weaknesses. Communication: You utilize your inter-personal skills to support a positive work environment; interpreting and reacting positively to emotional cues, building effective relationships. You are recognized as an exceptional communicator who can tell stories and messages to a high regard. Operating with high integrity, you can adapt voice, style and tone to any audience across multiple channels and have the capacity to influence at various level of the organization. Desired Qualifications Foreign languages: English fluency, both spoken and written. Additional language a plus (French, German, Spanish, Italian) Education: Bachelor’s or Master’s degree in Marketing, Retail Management, or related field. Computer skills: Solid knowledge of MS Office application, PowerBI and analytics tools Additional Information Full-time, permanent Job based in Annecy, France (74) Willingness to travel frequently across Europe. Department: B2B - Marketing EMEA

Responsibilities

This role is responsible for elevating Salomon’s in-store presence across EMEA by ensuring best-in-class retail execution, consistent brand representation, and strong sellout performance through leading activation programs and managing key retail tools. The specialist will also serve as the regional training lead, aligning with global direction and adapting training tools for regional needs and onboarding initiatives.