KEY ACCOUNTABILITIES:

• Partnering with channel leads to drive channel strategy and customer plans execution
• Perfect Store development including space planning and MSL by channel
• Promo strategy and POSM Programs development and execution – aligned to shopper strategy
• Drive RGM Initiatives: Pricing execution, Commercial Policy and GTN Management
• Design Price pack architecture along with Brand teams
• Cross functional partnership with innovation on Portfolio and NPD strategy and planning for commercial

MAIN PURPOSE OF THE JOB

The Trade and revenue Management Lead is responsible to guide customer centricity across the organization, through the development of category, portfolio, channel and retailer planning. More importantly, leading the RGM initiatives for pricing, GTN management, promo strategy, price pack architecture to optimize spending and drive value growth. This critical leadership role integrates channel/customer planning into the wider cross functional organization and integrates and balances Brands, Business and Customer priorities by taking a wholistic view of our commercial strategy and plans.
A critical leadership role they report directly to the ASEA GM and is a key member of the Zone Leadership Team. They are responsible for leading, developing & execution the Channel Strategy from commercial trade to customer across all direct markets. Ensure execution of Commercial Policy, Trade Master Plans and work in close collaboration with B&I and Channel Leads/KAM as well as finance.
The role manages a large team of Trade and RGM leads in each of the key 4 markets for ASEA, therefore ability to lead and drive in market execution, while ensuring a clear vision on the overall TRM Strategy are key success factors for the role, as well as a strong focus on people development and capability building.

JOB RESPONSIBILITIES:

• Channel prioritization and key customer strategy incl account standards
• Trade Master Plan, prioritization of execution by channel
• Commercial Policy – GTN
• Pricing Management & execution: Regular Price, Promo and PP Architecture
• Capability building
• Talent development and succession
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