Turkiye Wellness Brand Manager at Haleon

Istanbul, Istanbul, Turkey -

Full Time

Start Date

Immediate

Expiry Date

15 Aug, 26

Salary

0.0

Posted On

17 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, P&L Oversight, Demand Planning, Consumption Forecasting, Market Analysis, Consumer Insights, Strategic Planning, Cross-functional Leadership, Digital Commerce, Media Planning, Budget Management, Storytelling, Analytical Thinking, Creative Problem Solving, Stakeholder Management, Commercial Planning

Industry

Consumer Services

Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. About the role The Brand Manager is an individual that has a strong passion for the consumer and a desire to own and relish the power to be a champion for the consumer and the brands. This individual must be able to drive their business with a strong consumer-centric approach, work in close collaboration with the Senior Brand Manager and a variety of cross-functional partners including sales, finance, category development, shopper marketing, digital marketing, operations, medical affairs, regulatory affairs, global colleagues and external agencies to harness the company’s resources to move their brand forward. Role Responsibilities Oversee day-to-day brand administration including P&L oversight, demand planning, consumption forecasting, marketing spend management, & digital commerce and media plan performance tracking. Lead market analysis that delivers a strong understanding of the external market and category landscape on the consumer, customer (Retail and Health Care Professional) and competitive fronts while ensuring timely identification of risks and/or opportunities with the development of action plans to address these. Partner with Consumer Business Insights & Analytics team to initiate deep human understanding research projects and apply research to support strategic decision-making and tactical implementation as required. Develop brand objectives, goals, strategies, and measurements to meet or exceed sales and profit targets through the annual commercial planning process. Partner with cross-functional team (including Global Brand Team, Sales, Finance, Regulatory, Medical, Legal, Supply, Digital Marketing, Shopper Marketing, Media & Creative Agencies, etc.) evaluate, develop, and oversee and activate annual brand plans with excellence. Why you? Basic Qualifications: Passion for the consumer and brand building A strong problem solver with the ability to think both analytically and creatively to effectively drive business objectives Ability to lead, influence, and inspire cross-functional teams through strategy and vision Strong interpersonal and organizational skills to build consensus across functions and levels Excellent verbal and written communication skills with a flair for story-telling Courage, resilience, perseverance, and tenacity to champion initiatives from start-to-end Preferred Qualifications: Experience in CPG and/or Consumer Healthcare industries Job Posting End Date 2026-05-31 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Responsibilities

Oversee day-to-day brand administration including P&L, demand planning, and market analysis to identify growth opportunities. Collaborate with cross-functional teams to develop and execute annual brand plans that meet sales and profit targets.