IN THIS POSITION…

The Retail Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications, designed to drive owner loyalty and generate retail parts and service purchases. In support of key business units within the Ford Customer Service Division (FCSD), retail service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford.
The CX/FCSD Retail Service Marketing specialist will develop integrated, multi-channel marketing plans that message everything from differentiated experiences to extended service contracts. These are part of a personalized experience that customers unlock the day they choose Ford, giving them the confidence that we have got them covered for their journey ahead.

• Become an expert in the latest and upcoming FCSD Ford Protect and CX priorities that are driving Ford and our customers into the future.
• Develop and present regular go-to-market and channel/content strategies for business partners that display customer-centric, efficiently produced creative assets delivered in a quality and timely manner.
• Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention and keep them engaged with remote experiences and extended service contracts.
• Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers.
• Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives.
  Lead weekly status discussions with internal and external stakeholders