UGC Strategy - Sr. Associate at Intentfarm

, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

21 Jun, 26

Salary

0.0

Posted On

23 Mar, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

UGC Strategy, Content Strategy, Creator Management, Content Conceptualization, Short-Form Video, Instagram Reels, YouTube Shorts, Content Frameworks, Brand Tonality, Ad Creatives, Performance Tracking, Social Media Trends, Audience Behavior, Communication, Coordination, Fast-Paced Environment

Industry

Advertising Services

Description

We are looking for a UGC Strategist with 1–3 years of experience to drive high-performing content across digital platforms. This role involves building and executing UGC-led content strategies by working closely with creators, internal teams, and brand stakeholders. Someone with prior experience in a digital or ads agency setup will be preferred, given the exposure to fast-paced execution and multiple brands. Key Responsibilities * Build and execute UGC-first content strategies aligned with brand and campaign goals * Conceptualize content ideas, hooks, scripts, and formats for platforms like Instagram Reels and YouTube Shorts * Develop scalable content frameworks for both ongoing and campaign-based content * Work closely with creators to produce platform-native UGC content * Identify, onboard, and manage creators across different campaigns * Create clear briefs and guidelines ensuring alignment with brand tonality * Collaborate with internal teams to create effective ad creatives * Track content performance and iterate on formats based on insights * Coordinate with design, editing, and account management teams for smooth execution * Manage timelines, deliverables, and content pipelines across multiple brands * Stay updated with social media trends, platform changes, and content formats * Conduct basic research on competitors and audience behavior to inform content Requirements * 1–3 years of experience in UGC or digital content strategy * Prior experience in a digital marketing or ads agency is preferred * Strong understanding of short-form video platforms and content trends * Good understanding of hooks, retention, and content storytelling * Experience working with creators and managing content pipelines * Ability to interpret basic performance metrics and improve content accordingly * Ability to handle multiple brands and categories simultaneously * Strong communication and coordination skills * Ability to work in a fast-paced environment Good to Have * Exposure to ad creatives (Meta, Google, etc.) * Basic understanding of video editing and content production Benefits: Why you should join us? ● In case you value the opportunity to work on real & challenging Marketing problems ● In case you value high involvement from founders and learning from them ● In case you value having the autonomy to do things your way and not have to worry about experimental failures ● In case you care about working alongside genuine, honest peers who will have your back, no matter what ● In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort ● In case you believe in always learning and want an environment which will invest into your learning for the long term ● In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies ● In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company) Why you shouldn't join us? ● In case you are looking for a product company, ofcourse we aren't one ● In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead ● In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH) Location: HSR Layout, Bangalore.

Responsibilities

The role involves building and executing UGC-led content strategies by collaborating closely with creators, internal teams, and brand stakeholders to drive high-performing content across digital platforms. Key tasks include conceptualizing content ideas, developing scalable frameworks, managing creators, and tracking performance to iterate on formats.