The senior designer is responsible for developing and driving design solutions (process fl ows, sketches, scenarios, wireframes, navigation models, visual design) for applications, software, and other forms of interfaces. In this role, you will take an active and hands-on role in supporting the creative, engineering and project/account management teams. You will also work closely with clients and be responsible for conducting user and stakeholder research activities including user interviews, ideation sessions, usability studies and other user research techniques to inform a human-centered design for the project.

• Developing and conceptualizing a comprehensive UI/UX design strategy
• Ability to understand, gather UX requirements, translate briefs to come up with unique art direction and innovative solutions
• Craft user stories, personas, storyboards and fl ows from requirements
• Ideate and design information architecture, wireframes, visual design, interaction models, and supporting design documentation
• Participate in brainstorming and workshops with teams and clients
• Work with multiple teams and work streams efficiently
• Create UI designs (Visual Design) for web and mobile applications
• Explore various design approaches to solve specific user problems
• Producing high quality UX design solutions through wireframes, visual and graphic designs, fl ow diagrams, storyboards, site maps, and prototypes..
• Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
• Define user task flows and interaction models
• Create a cohesive style guide to ensure consistent design language is followed across the product.
• Conduct user research
• Create user personas
• Conduct customer and competitor analysis
• Optimises UI designs and tests for intuitiveness and user-centeredness
• Conduct usability testing to identify gaps in design and see if they can be further improved.