Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

PROFESSIONAL EXPERIENCES

• 2-4 years experience in E-Commerce across Luxury, Mass or Professional Beauty Environment
• Proven track record of delivering results in a D2C or similar E-commerce environment
• Strong commercial and trade experience, with a deep understanding of the key levers to pull throughout the marketing funnel to drive growth within e-commerce
• Proficiency in digital platforms, analytics tools such as Google Analytics, and digital marketing channel strategies.

PURPOSE OF POSITION

Reporting to the UK+I Ecomm Associate Director the key function of this role is to create, implement and run day to day the commercial plans to optimize success of the Kao Salon B2B Ecomm platform. The person in this role is accountable for creating, delivering and driving the implementation of the commercial GTM plans for the site, to deliver key annual KPI’s, accelerating adoption amongst existing user base, and drive traffic, registrations and conversion to new Kao customers.

Collaborating with

• The local UK+I Ecomm CS&P team, this person will identify opportunities to synergise communication and on site promotional activity with the traditional sales activity masterplan, to generate base business growth
• The local Customer Service Webshop SPOC to ensure smooth day to day operations of the webshop, and timely resolution of any identified issues.
• The Global Webshop teams (promotional, marketing, service maintenance) to ensure most effective operational elements are implemented on time, with right UK+I adaptations.
• The Commercial Design team to produce relevant on site/ off site communication assets to drive achievement of webshop KPI’s.

KEY RESPONSIBILITIES

• Create the annual commercial activity plan for the year for the Ecomm site to deliver base and stretch goals. This includes the annual promotion activity, on-site and off-site marketing activity and merchandising, and E-CRM plan
• Design and execute the plan to optimise conversion of traffic at each stage of the funnel to drive revenue via delivery and maintenance of a user-friendly site and tools including navigation, site messaging and functionality, merchandising, product on site promotional activity.
• Campaign Delivery: Work with marketing and design team to deliver optimised digital marketing. Planning, briefing and executing global and regional campaigns across the website and marketing channels, working with the global team to get the right assets, and with agencies for timely execution.
• Collaborate closely with other channel CS+P Teams to ensure synergy with the traditional sales activity calendar, whilst having dynamic Ecomm platform activity to maximise traffic and engagement, ideally delivering incrementality to the overall salon channel. Build right tools to drive existing offline customers engagement with the site through direct mails/ Salesforce communication.
• Analysis & Reporting: Analyse and regularly report on e-commerce performance based on a set of agreed metrics. Build an understanding of customer behaviour to drive future decision making.
• Run the site effectively day to day, optimizing based on data to drive strongest results whilst collaborating with the Ecomm Customer Service owner, to ensure that we have fast resolution to technical or other queries coming from the customers, whilst bringing the learnings in to optimize the processes and site communications to deliver best UX.
• Lead the running of the separate Customer Reward platform site, to ensure clear links and activations between the Webshop and the Reward site to enable spend growth on the webshop to shift customers away from traditional offline promotions