Union Square Greenmarket Publicity Manager at GrowNYC

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Jan, 26

Salary

70000.0

Posted On

10 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

At-Market Programming, Event Programming, Community Outreach, Staff Management, Digital Content Creation, Social Media, Communication, Problem-Solving, Interpersonal Skills, Food Access, Sustainability, Google Drive, Adobe Creative Cloud, Canva, Customer Service, Volunteer Management

Industry

Environmental Services

Description

Description Organization Information GrowNYC is a 55-year-old environmental nonprofit organization helping more than 3 million New Yorkers by providing essential services and taking action to make NYC a livable city, one where every person can enjoy a healthier, more sustainable life. GrowNYC Programs include: Our network of Greenmarkets, Farmstands, and the work of GrowNYC Wholesale ensure that all New Yorkers have access to the freshest, healthiest local food. We build and support community and school gardens through volunteer days, technical assistance, training, grants and more. We provide 70,000 children each year with programs that provide meaningful interactions with the natural environment. Union Square Greenmarket Publicity Manager (Full-time): Position Summary The Union Square Greenmarket Publicity Manager will be responsible for representing and promoting Greenmarket’s flagship market and the GrowNYC mission through at-market programming, special events, and social media. Part of your time will be spent cultivating professional relationships with farmers, city-wide organizations, partners, chefs, and individuals, and utilize these connections to further promote the market and help Greenmarket create viable markets for its producers. Requirements At-Market Programming, Operations, and Staff Management Plan and oversee educational and engaging daily market programming and special one-off events and activations. Liaise and build relationships with Greenmarket producers, customers, community partners, and chefs who shop at the market. Provide customer service and support with knowledge, friendliness and respect. Manage the set-up, break down, and overall presentation of the Market Information Tent and programming space. Manage the sales and tracking of merchandise at the market. Manage Union Square Greenmarket social media accounts, including crafting compelling content and responding to inquiries. Train and supervise the Union Square Greenmarket Publicity and Programming team. Train and supervise Union Square Greenmarket EBT Site Leads in their EBT-related duties at-market and off-site administrative tasks. Manage Greenmarket volunteers and interns, including training, assigning tasks, and coordinating schedules. Administrative Planning and Outreach Attend weekly check-ins with the Union Square General Manager and Greenmarket Publicity Manager. Submit content for USQ Greenmarket webpage and monthly producer newsletters. Facilitate Union Square publicity and programming planning meetings for at-market programming and social media efforts. In collaboration with the Union Square General Manager and Union Square Operations Manager, help plan monthly all-team meetings, occasional staff outings, and at-market celebrations to help maintain staff morale and overall team cohesiveness. Oversee the creation of marketing materials for Union Square programming signage and handouts. Manage the Union Square Greenmarket programming budget, spending, and expense reporting. Collaborate with the Union Square Greenmarket General Manager, the Greenmarket Administrative Manager, and the Human Resources team to recruit, hire, and onboard new market staff. Stay aware of farm, sustainability and food industry news, and attend food networking events in NYC. Qualifications 2+ years of experience working in farming, farmers markets, local agriculture, and/or food access. 2+ years of experience working in event programming and production. 2+ years of experience with community outreach and engagement. 2+ years of experience managing staff (preferably supervisory experience similar in scope to current Food Access field-based staffing) with a people-centered leadership style. 2+ years of experience in digital content creation and social media. Proactive orientation with excellent time management skills, with the ability to work independently and as part of a close-knit team. Excellent communication and writing skills. Creative problem-solver, able to troubleshoot and use good judgment to make on-the-spot decisions. Strong interpersonal skills and willingness to work with people from diverse backgrounds in terms of race, ethnicity, gender (including trans and nonbinary), sexual orientation, class, and religion. Strong commitment to a racially and socially just food system. Dispute mediation and de-escalation skills. Proficient in Google Drive, Adobe Creative Cloud, and Canva programs. Valid drivers license and comfortable driving a box truck. Able to work 10-hour market shifts, early mornings and Saturdays. Physical Requirements Set up and/or break down the Market Info Tent which involves carrying weights, tents, and folding tables weighing up to 65lbs (aiding techniques/tools will be provided for safe lifting upon request) and the ability to stand for 10 hour shifts and perform various labor-intensive tasks in all weather conditions. Schedule The schedule is 35-40 hours a week on Mondays, Wednesdays, Fridays, and Saturdays at the market; and in-person office work on Thursdays located in Manhattan. This position requires availability for early mornings, Saturdays, and 10 hour market shifts. Compensation The position is an exempt, full-time salaried position and pays $65,000 - $70,000 yearly, commensurate upon experience. Includes full-time benefits (medical, dental, vision, life insurance, Long Term disability, Incentive Savings plan, paid holidays, sick leave, PTO, commute, and FSA programs). This position is not union eligible/ not a part of the bargaining unit. Location Union Square Greenmarket and 100 Gold Street Applications Qualified candidates for the Union Square Greenmarket Publicity Manager position should submit a cover letter, resume, and three references. Interviews will take place on a rolling basis. Due to the volume of employment applications received, GrowNYC is unable to respond to each application individually. Applicants will be contacted directly if selected as a candidate. No phone calls or recruiters, please. Application deadline is October 8th, 2025 Contact GrowNYC P.O. Box 2327 New York, NY 10272 212-788-7900 For additional information, please see our website: grownyc.org GrowNYC is an Affirmative Action Equal Opportunity Employer and hires without regard to race, gender, religion, age, sexual orientation or physical disability.

Responsibilities

The Union Square Greenmarket Publicity Manager will represent and promote the Greenmarket through programming, events, and social media. This role involves cultivating relationships with various stakeholders to enhance market visibility and support local producers.