REQUIREMENTS

• Proven experience in brand creation or rebranding, with the ability to build a brand identity from the ground up;
• Minimum of 5 years of professional experience in brand promotion, marketing, or related fields;
• Familiarity with the swimming pool industry or personal experience with pool ownership is a plus;
• Demonstrated experience in selecting Influencers or KOLs within the swimming pool sector, with the ability to develop impactful collaboration strategies;
• Strong background in media relations with access to relevant media resources to enhance brand visibility;
• Bachelor’s degree or higher, with a preference for degrees in Marketing, Communications, or related disciplines.
  Job Type: Full-time
  Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee stock purchase plan
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Those familiar with the pool industry or having personal pool-related experience

Work Location: Remot

• Develop and implement a comprehensive brand strategy for a pool robot, with a focus on significantly increasing brand awareness and market penetration among pool-owning customers.
• Develop strategic brand promotion plans, including brand positioning, key messaging, and go-to-market strategies;
• Build and maintain relationships with brand content creators, Influencers, Key Opinion Leaders (KOLs), and media outlets to ensure effective brand communication;
• Design and execute multi-channel brand campaigns, leveraging social media, content marketing, and offline events to amplify brand visibility and engagement;
• Gather market insights and competitive intelligence, analyze brand exposure and user engagement metrics, and continuously refine promotion strategies for optimal impact.