US HCP Paid Media + Omnichannel Marketing Manager at Dexcom

, , United States -

Full Time

Start Date

Immediate

Expiry Date

14 Apr, 26

Salary

176300.0

Posted On

14 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategy, Digital Marketing, Omnichannel Marketing, Campaign Performance Measurement, Data Analysis, Compliance, Budget Management, Cross-Functional Collaboration, Healthcare Marketing, Strategic Thinking, Execution, Optimization, Communication, Organization, Proactivity, Curiosity

Industry

Medical Equipment Manufacturing

Description

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. Meet the Team Dexcom is seeking a highly motivated, results-oriented marketing professional with a passion for building a world-class, purpose-driven brand marketing that helps HCPs empower their patients with diabetes to take control of their health. This role is focused on HCP paid media and digital omnichannel marketing and is ideal for a marketer who blends strategic thinking with hands-on execution to deliver data-driven, compliant marketing programs that engage, educate, and inspire healthcare professionals within the diabetes industry. Where you come in: You lead HCP paid media strategy and execution across channels including paid search, paid social, display, programmatic, endemic, peer-to-peer, and sponsorships. You develop and execute integrated omnichannel HCP marketing plans, connecting paid media with owned channels such as HCP websites, email marketing, and personal promotion. You collaborate with internal teams and external agencies to deliver high-quality, integrated marketing initiatives on time and within budget. You own campaign performance measurement, reporting, and optimization, translating insights into actionable recommendations. You manage marketing budget planning, pacing, and reporting, with a focus on efficiency and ROI. You lead the medical, legal, and regulatory (MLR) review process to ensure all materials are compliant and aligned with internal standards. You maintain a strong focus on the end-to-end HCP experience, ensuring a cohesive journey across all touchpoints. What makes you successful: You have deep experience in developing and executing media and omnichannel plans that deliver impact. You bring marketing expertise within the life sciences industry (HCP experience preferred, but not required). You're action-oriented, accountable, and thrive in a fast-paced environment where priorities shift quickly. You use strong analytical skills to turn data into decisions and optimization strategies that drive results. You communicate and collaborate effectively across cross-functional teams and agency partners. You stay highly organized, managing multiple priorities simultaneously without losing focus. You're curious, proactive, and motivated to continuously improve marketing performance and outcomes. What you'll get: A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community. A full and comprehensive benefits program. Growth opportunities on a global scale. Access to career development through in-house learning programs and/or qualified tuition reimbursement. An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Travel Required: 15% Experience and Education Requirements: Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience. At this level a graduate degree may be desirable with 4 years of related experience. Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom's AAP may be viewed upon request by contacting Talent Acquisition at talentacquisition@dexcom.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Dexcom Talent Acquisition at talentacquisition@dexcom.com. Meritain, an Aetna Company, creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files, please click on the URL provided: https://health1.meritain.com/app/public/#/one/insurerCode=MERITAIN_I&brandCode=MERITAINOVER/machine-readable-transparency-in-coverage?reportingEntityType=TPA_19874&lock=true To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications. Salary: $105,800.00 - $176,300.00

Responsibilities

Lead HCP paid media strategy and execution across various channels while developing integrated omnichannel marketing plans. Collaborate with internal teams and external agencies to deliver high-quality marketing initiatives and manage campaign performance.