ABOUT YOU

• Bachelor’s degree in Business, Marketing, Communications, or a related field.5+ years of experience as a UA Manager in mobile ad tech, or mobile game publishing environment
• Experience in managing UA across multiple Social, Rewarded Video and DSP platforms
• Strong understanding of the mobile gaming and User Acquisition success metrics, Ability to analyse UA data and communicate concepts to diverse audiences
• Strong understanding of mobile attribution and the role MMPs play in the ecosystem
• Strong interpersonal and communication skills, with the ability to build and maintain long-term relationships and work cross-functionally
• Excellent problem-solving and critical-thinking abilities, with a customer-focused mindset and a proactive approach
• Strong organisational and time management skills, with the ability to manage multiple accounts and priorities simultaneously.

ABOUT FLEXION

Flexion Mobile is a leader in one of the fastest-growing and largest sectors of entertainment—mobile gaming. The company went public on Nasdaq in Stockholm in 2018 and has subsequently been recognized by Prolific London as one of the top five most valuable gaming startups based in London. Our dynamic and experienced team in London is dedicated to enhancing and transforming the mobile gaming industry. We engage in close collaboration with game developers and distribution channels to assist them in generating increased revenue by broadening their reach. Central to our operations is our patented technology, which enables us to provide unique services to game developers. If you are seeking an exciting challenge within a fast-growing yet agile company, Flexion is the right place for you.

ABOUT THE ROLE

We are looking for a User Acquisition Lead to join our London-based team at Flexion Group PLC. In this vital role, you will forge strong, lasting relationships with some of the world’s most innovative mobile gaming studios, helping them to drive growth by effectively utilising a range of internal and external UA solutions.
You’ll act as a trusted advisor and growth partner — helping clients optimize campaign performance, expand spend confidently, and adopt new acquisition strategies in a rapidly evolving mobile landscape.
If you’re a commercially driven, analytically-minded UA Manager with experience in mobile gaming, this is your opportunity to shape how games are scaled outside the traditional app stores.

MAIN RESPONSIBILITIES

• UA Growth: Identify and present opportunities for testing and expanding advertising budgets based on proven performance metrics, aiming to increase client investment while maximizing revenue for Flexion-managed titles.
• Department Leadership: Drive forward our User Acquistion function, ensuring that all team members executing to industry best practice.
• Proposition Development: Work closely with Product and UA teams to develop Flexion’s Direct-To-Consumer proposition. Maintain and develop best practice playbooks that are distributable and clearly understood.
• Campaign Performance Optimization: Work closely with internal teams to continuously analyze and improve Return on Ad Spend (ROAS).
• Retention & Renewals: Focus on maintaining high customer satisfaction by fostering open relationships and providing exceptional service. Developing long-term partnerships that benefit Flexion and our developer partners.
• Onboarding & Education: Guide new developers through the onboarding process by providing comprehensive training on open market UA strategies, and ensuring they have the technical tools and expertise to manage campaigns in this space.