User Acquisition Manager (App) at Flo Health

, , -

Full Time

Start Date

Immediate

Expiry Date

16 Feb, 26

Salary

0.0

Posted On

18 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition, Performance Marketing, Campaign Management, Social Media Advertising, Data Analysis, Market Research, Project Management, Communication Skills, Audience Segmentation, Bidding Models, App Attribution, MMP Tools, BI Tools, GDPR Familiarity, Automation Tools, Competitor Analysis

Industry

technology;Information and Internet

Description

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job What You’ll Be Doing: Planning, executing, and scaling app user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on performance Monitoring and optimizing account structure, bidding models, and audience segmentation Driving incremental growth through performance-focused campaign strategy and rapid experimentation Collaborating with analytics, creative and social teams to boost paid acquisition Generating insights from performance data and proactively identifying areas of opportunity Staying up to date with industry trends, platform updates, and evolving privacy regulations Producing regular performance reports and contributing to strategic discussions Must have: 3+ years of performance marketing experience in app user acquisition, preferably in high-growth environments Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat) Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV Strong analytical skills, including advanced Excel or Google Sheets capabilities Solid understanding of app attribution and proficiency using MMP tools Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data Strong communication and project management skills, with the ability to work cross-functionally Upper-intermediate or advanced proficiency in English Ability to conduct market research and competitors analysis Nice to have: Experience with Google Ads and video networks Experience in web2app user acquisition Experience in Health Tech, FinTech, or other regulated industries Experience with automation tools and scripts for campaign management Familiarity with GDPR, CCPA etc. #LI-DL1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support Flexible office + home working, up to 2 months a year working abroad 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Responsibilities

The User Acquisition Manager will plan, execute, and scale app user acquisition campaigns across paid social channels, focusing on performance. They will monitor and optimize account structures and drive growth through performance-focused strategies and collaboration with various teams.