User Acquisition Manager (手游) at Tencent
Shenzhen, Guangdong Province, China -
Full Time


Start Date

Immediate

Expiry Date

22 Jul, 26

Salary

0.0

Posted On

23 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

User acquisition, Data analysis, Advertising strategy, Campaign optimization, Media buying, Content strategy, AI agent tools, Performance marketing, Market research, User growth, Digital advertising, Creative iteration

Industry

Software Development

Description
团队介绍 Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。 Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。 Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。 想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。 岗位职责 负责策划、执行和跟进与产品相关的买量工作,包括制定买量策略及计划,据策略规划目标受众群体并收集相关数据,进行人群及买量效果分析 针对推广活动效果进行分析评估,对方案进行调整优化 根据产品在各渠道的数据表现,制定及执行各个渠道调优计划,确保产品新进用户数据线稳定性; 针对游戏版本内容进行内容创意产出,并定期进行素材维度数据复盘,指导后续素材迭代方向; 岗位要求 熟悉国内各主流媒体平台的受众特征、广告算法机制、及内容生态特性; 具备主流媒体(抖音、B 站等)实操投放能力; 熟悉国内主要内容平台及媒体创作者内容生态打法及规则; 熟悉 AI 背景下各渠道流量机制变化,熟练应用各类 Agent 工具为获客提效; 对开放世界、微孔题材、克苏鲁风格及二次元文化有经验或了解为加分项 腾讯致力于提供平等就业机会 在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。 Who we are Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world. Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Responsibilities
Responsible for planning, executing, and optimizing user acquisition strategies and campaigns across various channels. Analyze performance data to adjust plans, manage creative content production, and ensure stable user growth.
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