User Acquisition Specialist (Contractor) at Picsart

Berlin, , Germany -

Full Time

Start Date

Immediate

Expiry Date

25 Jan, 26

Salary

0.0

Posted On

27 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

User Acquisition, Data Analysis, Performance Marketing, Campaign Management, Budget Management, Creative Collaboration, Project Management, Problem Solving, Communication, Media Buying, Google Ads, Facebook Ads, TikTok, Apple Search Ads, Attribution Models, Testing Strategies

Industry

Software Development

Description

Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like! Picsart is on a mission to empower the creator in everyone. We're seeking a User Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth. How You'll Make an Impact Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more. Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth. Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency. Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact. Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository. What You'll Bring 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business. Proven track record of scaling paid campaigns with >$1M monthly budget responsibility. Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus). In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels. A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills. Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset. Outstanding written and verbal communication skills, enabling effective collaboration across teams. Good To Have A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design. What we seek and value most in our candidates Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment. Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish. For Applicants Based in California - California Job Applicant Privacy Notice (https://rb.gy/lqu5mv) ABOUT US Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.

Responsibilities

The User Acquisition Specialist will strategize, execute, and optimize user acquisition campaigns across various paid channels. They will analyze campaign performance and provide actionable recommendations to enhance growth and ROI.