As a UX Content Writer/Content Designer, you’re responsible for writing, editing and proofreading copy for our public-facing channels, including CIBC, Simplii Financial, CIBC Bank USA and affiliates. Working with our cross-disciplinary design teams, you’ll develop innovative content that delivers a best-in-class user experience. You’ll connect with our clients through a brand personality that’s trustworthy, helpful and friendly. And you’ll bring it to life with human-centric copy that leverages a deep understanding of strategic insights, business goals and user needs. Through the language you choose and the stories you tell, you’ll move the dial on site-wide enhancements one word, one page and one project at a time.
Your primary responsibility is to follow, create and maintain editorial standards, ensuring fully optimized content is on brand, meets user and business goals and maintains a consistent voice and tone. You’ll deliver cohesive and compelling copy that communicates the core value of our products and services, while applying SEO tactics to increase site visibility, click-throughs, authority, engagement and sales. Your knowledge of accessibility best practices and inclusive writing principles will help make our audience feel welcomed and valued.
A degree in English, Marketing, Journalism or Technical Writing (or equivalent work experience) and English language proficiency are critical to the role, along with flexibility, strong attention to detail and exceptional interpersonal skills. You must be able to meet tight timelines, embrace new technologies and adapt quickly to change. If you’re a dynamic, self-motivated professional with 3 or more years (5 or more years for senior) of digital writing and editing experience for a variety of platforms, we want to hear from you.
What you’ll be doing

QUALIFICATIONS

Must haves:
1. 5+ years of experience - content editor /content design/UX writing/editorial environment
2. Excellent working knowledge of CP Style
3. Experience writing for web and/or digital properties

Nice to have:

• Previous banking experience
• Experience with AEM or similar CMS
• Familiarity with enterprise project methodologies and publishing/workflow tools
• Previous experience working with cross-disciplinary teams of UX and Creative Designers, Content Strategists, Product Design Leads and more
• Familiarity with the principles of content strategy and inclusive writing
• Familiarity with WCAG 2.0 Accessibility Standards and plain language principles
• Working knowledge of SEO and user experience
• Jira/Confluence

Soft Skills

• Excellent communication skills, both written and oral, used to liaise with and present your content to stakeholders
• Tech savvy and open to learning new technologies, such as Adobe Experience Manager (AEM) CMS, Confluence/Jira
• Effective relationship management skills
• Detail and process oriented with the ability to manage multiple tasks
• A collaborative team player willing to share expertise and knowledge
• Taking a high degree of initiative; managing time and organizing workload
• Working with minimal direction while responding to shifting business needs
• Able to Prioritize

SUMMARY

Please share your interest in this role by applying to the posting and including your resume.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process

Research:

• Support projects in their initial phase, conducting content strategy tasks and UX research as needed; this includes competitive research, content inventories, drafting usability questions and wire frame copy, and more

Content creation:

• Manage all facets of the editorial process throughout a project’s lifecycle, which includes supporting French translation
• Write, edit and proofread original (and supplied) copy, ensuring it’s accurate, on brand and meets business objectives
• Ensure content meets CIBC style/brand, voice/tone and quality standards; copy must be clear, concise, conversational, follows accessibility requirements and the principles of plain language, is searchable and works for all channels and viewports
• Conduct content walkthroughs with project teams and external stakeholders, such as business and marketing teams, regulatory groups and Legal
• Proactively move pages through the editorial workflow, addressing questions and feedback, collecting signoffs, authoring in our CMS and more; follow version controls for content within copy decks
• Contribute to style guide reviews/updates, and proactively work to maintain style/brand, voice/tone and quality standards amongst greater content team (senior content designer)
• Demonstrate initiative and expertise to proactively drive site-wide enhancements outside of regular project work (senior content designer)

Subject matter expert and training:

• Remain current on emerging web technologies, accessibility standards, mobile applications and SEO
• Build and maintain core knowledge of CIBC’s digital platforms and channels
• Help onboard and train others on Editorial workflow, content creation and CMS authoring guidelines
• Review copy decks to ensure we maintain a consistent voice and tone throughout our properties (senior content designer)

Relationships and audience:

• Foster collaborative relationships with stakeholders, always advocating for good content
• Collaborate with others to deliver sound content that meet business objectives and user needs
• Understand business strategies and audiences to ensure content alignment; determine the messaging needed to support initiatives
• Work with UX and visual design teams to develop innovative content and deliver a best-in-class client experience