Email Marketing Manager
Competitive
Permanent
London
Hybrid - 3 days required in the office

Our client, Vanguard Asset Management, is seeking an experienced Email Marketing Manager to join their dynamic team in London. This role offers the opportunity to lead a team of specialists and manage all aspects of email marketing operations for both retail and professional investor audiences across Europe. The successful candidate will be instrumental in evolving the marketing function by bringing HTML email build and automation in-house, thereby increasing business efficiency.

• Lead a team of two email marketing specialists
• Work closely with internal stakeholders and external agency partners
• Manage all aspects of marketing automation and email programme

What you’ll do:

As an Email Marketing Manager at Vanguard Asset Management, you will play a pivotal role in shaping the company’s digital marketing strategy. You will work closely with various stakeholders across B2B and D2C businesses to plan and execute Vanguard’s comprehensive email marketing programme. Your responsibilities will include managing a team of two email marketing specialists, overseeing the governance of marketing data, designing, building, testing, and dispatching HTML email campaigns via Salesforce Marketing Cloud. You will also analyse campaign metrics to provide insightful feedback to the marketing team. Your expertise will be crucial in troubleshooting any issues arising with the technology stack.

• Plan and deliver Vanguard’s email marketing programme in Europe
• Ensure that all email communication campaigns adhere to local regulation, best practice, and brand guidelines
• Develop, implement, and manage marketing automation campaigns and journeys aligned with our marketing and business objectives
• Oversee the governance and segmentation of marketing data (PII), ensuring that it is accurate and adheres to privacy and data management policies
• Manage the design, build, test and dispatch of HTML email campaigns, automations, and journeys via Salesforce Marketing Cloud
• Understand and evaluate campaign metrics. Distribute email campaign performance insights to the marketing team.
• Create recommendations to improve campaign performance and process improvements.
• Engage with Product Owners to troubleshoot and remedy any issues arising with the technology stack.

What you bring:

The ideal candidate for this Email Marketing Manager position brings a wealth of experience in digital marketing. With at least five years’ experience under your belt, you have honed your skills in managing teams, developing effective marketing strategies, and executing successful campaigns. Your proficiency with Salesforce Marketing Cloud or similar platforms sets you apart from others. You understand the importance of data privacy regulations and are adept at handling PII data responsibly. Your ability to analyse campaign metrics allows you to provide valuable insights that drive marketing success.

• related work experience in Email Marketing or Digital Marketing
• Undergraduate degree in Marketing or equivalent experience
• Proven experience in managing a team
• Strong knowledge of Salesforce Marketing Cloud or similar platforms
• Ideally previous experience within Asset Management
• Experience in developing, implementing, and managing marketing automation campaigns
• Understanding of data privacy regulations and best practices for handling PII data

What sets this company apart:
Vanguard Asset Management is a globally recognised company known for its commitment to innovation and excellence. They offer a supportive work environment that encourages professional growth and development. With a focus on fostering a diverse and inclusive workplace, Vanguard values the unique perspectives and experiences each team member brings. Their hybrid work model offers flexibility, promoting a healthy work-life balance.
Ready to take your career to the next level with Vanguard Asset Management? Don’t miss this exciting opportunity!
Apply today
We are committed to offering an inclusive recruitment experience. If you require accommodations because of disability or health condition, please email: gscemeaedi @ robertwalters.com. This position is being sourced through our Outsourcing service line

Our client, Vanguard Asset Management, is seeking an experienced Email Marketing Manager to join their dynamic team in London. This role offers the opportunity to lead a team of specialists and manage all aspects of email marketing operations for both retail and professional investor audiences across Europe. The successful candidate will be instrumental in evolving the marketing function by bringing HTML email build and automation in-house, thereby increasing business efficiency.

• Lead a team of two email marketing specialists
• Work closely with internal stakeholders and external agency partners
• Manage all aspects of marketing automation and email programm

As an Email Marketing Manager at Vanguard Asset Management, you will play a pivotal role in shaping the company’s digital marketing strategy. You will work closely with various stakeholders across B2B and D2C businesses to plan and execute Vanguard’s comprehensive email marketing programme. Your responsibilities will include managing a team of two email marketing specialists, overseeing the governance of marketing data, designing, building, testing, and dispatching HTML email campaigns via Salesforce Marketing Cloud. You will also analyse campaign metrics to provide insightful feedback to the marketing team. Your expertise will be crucial in troubleshooting any issues arising with the technology stack.

• Plan and deliver Vanguard’s email marketing programme in Europe
• Ensure that all email communication campaigns adhere to local regulation, best practice, and brand guidelines
• Develop, implement, and manage marketing automation campaigns and journeys aligned with our marketing and business objectives
• Oversee the governance and segmentation of marketing data (PII), ensuring that it is accurate and adheres to privacy and data management policies
• Manage the design, build, test and dispatch of HTML email campaigns, automations, and journeys via Salesforce Marketing Cloud
• Understand and evaluate campaign metrics. Distribute email campaign performance insights to the marketing team.
• Create recommendations to improve campaign performance and process improvements.
• Engage with Product Owners to troubleshoot and remedy any issues arising with the technology stack