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Vice President, APP - Preferred Banking (Portfolio & Private Wealth) MY at CIMB Group Malaysia
Kuala Lumpur, Kuala Lumpur, Malaysia -
Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

12 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Portfolio Management, Customer Analysis, Segmentation, Product Penetration, Campaign Ideation, Marketing Communications, Market Monitoring, Loyalty Programs, Retention Programs, Data Management, Customer Behavior, Stakeholder Alignment, Operational Execution, Post-Implementation Analysis, Collaboration, Results Tracking

Industry

Banking

Description
Key Responsibilities Plan and implement customized portfolio initiatives to build AUM and Preferred qualified customer base. End-to-end execution of identified initiatives which includes aligning with all stakeholders on the strategy, operationalizing the initiatives and performing post-implementation analysis. Perform customer analysis and segmentation to identify opportunities to increase penetration in Deposits, Investments and Banca. Create compelling offers to drive product penetration. This includes ideating campaigns and initiatives, obtaining approvals from senior management, overseeing the creation of marketing materials, launching the campaigns, collaborating with other teams to track results, and conducting post-campaign analysis. Monitor development in the market and competition to ensure CIMB remains competitive in terms of loyalty and rewards. Develop loyalty and proactive retention programs. Work closely with Data Management team to identify customer behavior and triggers essential for managing “at risk” customers. Work closely with marketing team to reach out to targeted customers via impactful marketing communications.
Responsibilities
The Vice President will plan and implement customized portfolio initiatives to build assets under management and a qualified customer base. Responsibilities include executing initiatives, performing customer analysis, creating offers, and monitoring market developments.