PRIMARY ACCOUNTABILITIES

Strategic Planning

• Create a comprehensive and compelling vision for Direct Marketing and the role it plays in supporting the organization’s fundraising and mission objectives
• Lead the development of the annual business plans for Direct Marketing including specific plans for Annual Giving, Monthly Giving and Intermediate Giving
• Develop and manage the annual fundraising budget for the Direct Marketing portfolio
• Establish and gain senior leadership alignment for KPIs (key performance indicators). Track and monitor KPIs to understand business performance and recommend adjustments to plans
• Grow current revenue streams by implementing strategies and plans to acquire, retain and migrate donors through seamless execution, optimization and innovation
• Work in partnership with the Constituent Experience team to develop plans for achieving annual and longer-term new donor acquisition targets including testing and learning new approaches
• Stay informed about industry and donor’s trends and best practices in donor acquisition, engagement, recognition and stewardship
• Manage and evaluate key agency and vendor relationships, including developing contracts, evaluating performance and ensuring budget compliance

Program Development & Evaluation

• Develop all end-to-end campaign strategic and tactical plans that are agile, flexible and provide opportunity to test and learn within timelines and budget
• Modify campaign plans based on results to date, market conditions and new learning
• Work in partnership with EVP, Fundraising and Marketing to develop end-to-end Direct Marketing campaigns from the brief to creative development and program execution
• Work collaboratively with the Marketing and Communications teams on the creation of brand-aligned content and messaging to support fundraising and plans for amplification of content
• Work collaboratively with the Director, Data & Analytics to understand and maximize data insights to drive donor engagement and support sustainable growth
• Work in partnership with Director, Email Marketing to develop and launch emails campaigns using a test and learn approach
• Work with the Fundraising Operations team to ensure that gift processing, reporting and vendor selection and management supports the strategic needs of the business
• Provide leadership to cross functional projects supporting the Direct Marketing businesses

Donor Engagement & Stewardship

• Work in partnership with the Constituent Experience team to develop new, innovative approaches to support new donor acquisition and retention
• Develop strategies to acquire new donors and convert to recurring through effective direct marketing campaigns and approaches
• Work with fundraising leaders to develop innovative new-to-donor recognition and stewardship to engage, retain and upgrade donors
• Work with Development leadership to develop plans to engage donors in planned giving opportunities through direct marketing channels

Talent Management

• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential
• Provide clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals
• Build and develop cohesive lateral relationships cross functionally
• Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines
• Familiarize and comply with all Heart & Stroke’s policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc.

• Oversight and management of funds within budget, including agreements with vendors and external parties
• Develop and monitor annual plans and department performance metrics to align with overall strategic directions
• Work cross functionally to develop an integrated fundraising pla