JOB DESCRIPTION:

TD Asset Management (TDAM) is one of Canada’s largest investment managers, offering a broad range of solutions for institutional and retail investors. We are seeking a highly results-driven and innovative Vice President & Director, Digital Content to lead the strategy and execution of digital content programs that generate measurable business outcomes.
This senior leader will transform TDAM’s digital content ecosystem into a growth engine — driving awareness, lead generation, funnel conversion, and advisor engagement through data-informed strategies. The successful candidate will be accountable for aligning content to business objectives, enabling the sales organization, and ensuring content delivers value across the investor journey.

QUALIFICATIONS

• 10+ years of progressive experience in digital content, demand generation, or digital marketing (financial services/asset management strongly preferred).
• Proven track record of building digital content programs that generate leads, accelerate pipelines, and drive measurable revenue outcomes .
• Deep knowledge of B2B and B2C content marketing, funnel management, lead nurturing, and marketing automation platforms .
• Experience managing Adobe Experience Manager (AEM), Salesforce Marketing Cloud, or similar CMS/automation platforms .
• Strong understanding of investment products, advisor needs, and investor journeys .
• Expertise in analytics, SEO, and performance measurement , with the ability to translate insights into action.
• Exceptional leadership, collaboration, and communication skills, with the ability to influence across all levels of the organization.

WHO WE ARE:

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.