Company Description
Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Job Description
Trupanion is seeking a results-driven leader for a new VP of Ecommerce position. The VP of Ecommerce will accelerate growth, foster innovation, and enhance market competitiveness through a seamless digital acquisition journey. This role is responsible for developing and executing the overall ecommerce strategy to drive online pet growth and enhance the digital experience. The VP of Ecommerce will build and mentor a results-driven team, instilling a growth mindset rooted in curiosity, precision and speed- ensuring that the Ecommerce team is a powerful engine for the business.
Reporting to the Chief Revenue Officer, we’re looking for a high-impact and hands-on leader with a proven track record of building teams, achieving revenue goals, and creating a long-term ecommerce vision. Success in this role is defined by the consistent delivery of efficient, high-impact growth through a balanced approach of experimentation, automation, and innovation.
This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

QUALIFICATIONS

• 15+ years of experience in ecommerce, digital marketing, or growth leadership roles, with a proven track record of driving measurable revenue growth.
• 10+ years of experience leading and scaling high-performing, cross-functional teams.
• Demonstrated success owning or influencing digital strategy across acquisition, conversion, and retention.
• Experience collaborating cross-functionally with marketing, product, engineering, and analytics teams in fast-paced environments.
• Proven ability to build, lead, and develop results-driven teams with a focus on innovation and accountability.

SKILLS

• Deep expertise in performance marketing, digital channels (SEO, SEM, email/SMS, affiliate), and ecommerce operations.
• Advanced analytical skills and a data-first mindset.
• Strong communication and stakeholder management skills, with the ability to influence at all levels.
• Hands-on experience with ecommerce and digital marketing tools
• Strategic thinker with a strong bias for action, experimentation and continuous optimization.

• Architect, articulate and execute a vision and high-impact digital strategy that aligns with the company’s long-term goals.
• Oversee the evolution of all digital and acquisition channels including SEO, SEM, email marketing, SMS, paid media, and website
• Oversee the performance of all digital partner integrations, including highly visible partners like State Farm
• Champion marketing technology and automation that power personalized journeys and convert pet owners into loyal members, managing key vendor relationships to enable innovation and maximize value
• Partner with the analytics team to apply data-driven insights in media strategy development, audience segmentation, targeting and A/B testing
• Build and mentor a high performing team and foster a culture of innovation and experimentation
• Leverage a deep understanding of our brand, members, and value proposition to ensure alignment on and offline
• Build and refine operational frameworks to bring clarity, accountability and consistent execution to marketing initiatives