DISCOVER THE OPPORTUNITY TO JOIN BAKER COLLEGE, HONORED AS ONE OF THE 2024 BEST AND BRIGHTEST WORKPLACES IN WEST MICHIGAN, METRO DETROIT, AND NATIONALLY!

Baker College is seeking a results-oriented Vice President for Growth Marketing to drive our student acquisition and revenue growth strategies. In this high-impact leadership role, you will own the entire marketing funnel—from strategy to execution—and turn bold growth initiatives into tangible outcomes. You’ll build and lead a high-performing team that blends data analysis, experimentation, and compelling storytelling to engage and convert prospective students at scale.
As a key member of the leadership team reporting directly to the President, you’ll play a pivotal role in shaping the future of Baker College. This is a critical hire as we enter our next stage of expansion. If you’re a strategic thinker, hands-on operator, and team builder who thrives in fast-paced, collaborative environments, we want to hear from you.
Take ownership of Baker College’s end-to-end growth strategy, with a focus on driving student enrollment and delivering measurable impact.

A BACHELOR’S DEGREE FROM A FOUR-YEAR COLLEGE OR UNIVERSITY IN A RELATED FIELD OR DISCIPLINE IS REQUIRED, WITH A MASTER’S DEGREE PREFERRED. THE IDEAL CANDIDATE WILL HAVE A MINIMUM OF SEVEN TO TEN YEARS OF PROGRESSIVE EXPERIENCE, PREFERABLY WITHIN HIGHER EDUCATION AND AGENCY SETTINGS. STRONG RELATIONSHIP-BUILDING SKILLS ARE ESSENTIAL, BOTH INTERNALLY AND EXTERNALLY, ALONG WITH SIGNIFICANT STRATEGIC AND VISIONARY LEADERSHIP EXPERIENCE IN BRAND MANAGEMENT, MARKETING, COMMUNICATIONS, AND PUBLIC RELATIONS.

At Baker College, we’re on a mission to transform education with a Student-First philosophy. Our President’s vision is dedicated to creating an environment where students, faculty, and staff flourish. Join us in cultivating a culture of belonging and engagement, where every individual is valued and appreciated.
The successful candidate will believe in and support the student-first philosophy while contributing to the overall success of Baker College, and acting as a positive role model and brand ambassador on and off campus.
The full position description is available for your review online - VP for Growth Marketing

Please refer the Job description for details