Vice President, Global Brand Communications & Newsroom at Visa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Feb, 26

Salary

397700.0

Posted On

11 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Communications, Digital Storytelling, Social Media Strategy, Content Strategy, Team Leadership, Data-Driven Mindset, Cross-Functional Collaboration, Media Strategy, AI Technologies, Stakeholder Engagement, Crisis Management, Thought Leadership, Executive Presence, Analytics, Content Creation, Sponsorship Management

Industry

IT Services and IT Consulting

Description

Company Description Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. Job Description The Vice President of Global Brand Communications and Newsroom will lead the strategic development and execution of integrated communications across brand & sponsorship, newsroom content, and social media strategy for Visa’s Global Communications & Events Team. This is a unique opportunity to establish a new function, elevate Visa’s newsroom capabilities, and build a best-in-class digital and social-first strategy and team. The ideal candidate is a visionary leader who understands how communications must evolve to be fit for purpose in the era of AI, and brings experience in building, recruiting and launching new teams. They must also bring deep expertise in insights and a data-driven mindset to inform strategy, optimize performance, and measure impact across channels. This global role spans the full breadth of Visa’s products and requires a leader who can partner and manage by influence across a matrixed organization. Deep expertise in digital storytelling, media strategy, and cross-functional collaboration is essential. The successful candidate will reinforce Visa’s narrative, enhance brand equity, and drive engagement across external and internal channels to reach key stakeholders including consumers, clients, partners, and employees. This leader will have the unique opportunity to harness Visa’s elite global sponsorship platforms—including the world-renowned FIFA, the high-octane Formula 1, and the iconic Olympics—to elevate brand storytelling and drive unparalleled engagement. Key responsibilities include: Brand & Sponsorship Communications Develop and execute brand positioning strategies that align with corporate objectives and global campaigns. Support the office of the CMO and oversee the strategy and delivery of communications for all marketing activations. Oversee communications for global sponsorships, including sports, entertainment, and cause-related partnerships, ensuring alignment with brand values and audience engagement goals. Newsroom Content & Strategy Establish and operationalize a world-class newsroom within the Global Communications & Events Team to support and amplify the full scope of Visa’s business. Act as Editor-in-Chief for our newsroom (Visa Perspectives) and the development of accompanying external newsletters, podcasts, and video series. Establish a centralized editorial calendar and governance model for Perspectives and all internal communications channels. Ensure message consistency, content quality, governance and alignment with business priorities. Collaborate with stakeholders to amplify product launches, corporate initiatives, and thought leadership across our external channels as well as our internal channels. Deliver a strategy for leveraging paid media and amplification to extend the reach and value of our content and efforts. Leverage AI-driven tools and frameworks to optimize owned content for discoverability, personalization, and performance across digital channels. Social Media Content & Strategy Oversee a global social media team to deliver always-on, data-driven content strategies across Visa’s dedicated news channels on LinkedIn, X, Instagram and YouTube. Drive thought leadership and executive visibility through social storytelling and influencer engagement. Monitor brand sentiment and reputation across digital channels, responding to trends and crises in real time. Deep collaboration with Marketing to ensure content is leveraged, amplified and / or engaged with via the other Visa brand presences across platforms (X, Instagram, TikTok, YouTube and Facebook.). Leadership & Collaboration Build, lead and mentor a high-performing team of content creators, strategists, and channel managers. Collaborate with communications counterparts for the business and within regions to inform strategy and ensure a unified message and brand voice. Build strong relationships with marketing, product, legal and executive leadership. Manage agency relationships and media partnerships to maximize reach and ROI. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. Local Law 144 Notice for New York City Resident Applicants: For some requisitions, automated employment decision tools ('AEDTs') may be used as part of the assessment process to assist our recruiters in the initial evaluation of your application. If your application is submitted pursuant to New York City Local Law 144, you may request an alternative assessment from the recruiter. Please visit the Visa Global Privacy Notice to learn how we may collect, process, or retain your professional and employment information for recruiting purposes. Qualifications Basic Qualifications: • 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD. Preferred Qualifications: • 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD). • 15+ years of progressive experience in communications, marketing, or media, with at least 5 years in a senior content and or / social leadership role. • Demonstrated experience applying AI technologies to enhance content strategy, personalization, and performance across digital platforms. • Proven success leading global initiatives with cross-regional impact, including managing by influence in complex, matrixed organizations. • Track record of building, recruiting, and launching high-performing teams from the ground up to support new functions or capabilities. • Proven track record of building and scaling global content and social media programs that include interactive content (e.g. video, audio, etc.) • Deep understanding of digital platforms, analytics, and emerging media trends. • Experience managing large teams and cross-functional initiatives in a matrixed organization. • Strong executive presence and ability to influence at all levels. • Exceptional writing, storytelling, and presentation skills. Additional Information Work Hours: Varies upon the needs of the department. Travel Requirements: This position requires travel 5-10% of the time. Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers. Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code. U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 254,500 to 397,700 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Responsibilities

The Vice President will lead the strategic development and execution of integrated communications across brand, newsroom content, and social media strategy. This role involves establishing a new function and enhancing Visa’s newsroom capabilities while driving engagement across various channels.