Vice President, Growth Marketing at Dashlane

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Mar, 26

Salary

290000.0

Posted On

24 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Demand Generation, B2B Marketing, Media Budget Management, Attribution Modeling, Customer Journey Optimization, A/B Testing, Conversion Optimization, Data-Driven Strategies, Cross-Functional Collaboration, Performance Metrics, Martech Tools, AI-Driven Marketing, Campaign Performance Analysis, Messaging Development, Lead Generation

Industry

Computer and Network Security

Description

About Dashlane Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally. We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner. Dashlane is scaling our Growth Marketing Team and is looking for a strategic leader to join as our Vice President of Growth Marketing to help us scale our B2B / enterprise performance marketing engine. You’ll be both a strategic thinker and a hands-on manager optimizing our demand strategies spanning paid media, email, social, content and field events to drive pipeline growth. Reporting to the CMO, you will work hand in hand with Product Marketing, Sales, Success and Revenue Operations in the Dashlane to innovate, and optimize demand strategies that create a efficient customer journey at all points in the funnel. About the Role: As our Vice President of Growth Marketing, you will be a key member of our GTM organization as you build our B2B demand function, driving pipeline and performance through thoughtful, efficient, and modern demand strategies. You’ll take full ownership of our annual media spend budget, using a full-funnel, data-driven approach to generate qualified leads and measurable impact. Working cross-functionally with marketing, product, sales, finance, and external partners, you’ll manage and optimize paid channels - including search, display, LinkedIn, and more - while continuously testing new techniques, tools, and AI-forward strategies to stay ahead of the curve. You’ll bring a strong understanding of attribution, messaging, landing page optimization, and customer journey thinking, and be relied on for your ability to present what’s working (and what’s not) to leaders across the business. At Dashlane, you’ll be empowered to modernize our demand engine, operate with autonomy, and scale results in a fast-paced, high-growth environment! Location-Specific Information: This role is open to be Remote in the United States, with travel required to the New York Office once a month. At Dashlane you will: Own and optimize Dashlane’s annual B2B media budget across core paid channels (search, display, LinkedIn, programmatic, affiliates) to generate qualified leads and pipeline. Build and execute full-funnel demand generation strategies grounded in performance data, customer journey insights, and continuous testing. Analyze and report on campaign performance—traffic, CAC, conversion rates, and pipeline impact—translating results into actionable insights for the growth leadership team. Partner closely with channel specialists, agencies, and cross-functional teams to bring strategic demand generation plans to life through activation. Collaborate cross-functionally with Sales, Product, Finance, and external media agencies to ensure tight alignment and operational excellence. Develop and iterate on messaging, landing pages, and user flows with a strong emphasis on A/B testing, experimentation, and conversion optimization. Contribute to the evolution of our B2B growth tech stack (e.g., Marketo, Salesforce, ZoomInfo), including evaluating new tools and attribution solutions. Stay ahead of industry trends by piloting AI-driven marketing strategies and exploring emerging channels and techniques. Requirements: 10+ years of experience in growth marketing or demand generation, and 5+ years of experience in marketing leadership. Demonstrated success scaling B2B demand programs and owning large media budgets in a fast-paced, high-growth SaaS environment. Strong command of marketing performance metrics, attribution modeling, and marketing ROI frameworks. Hands-on experience with B2B martech tools such as Marketo, Salesforce, ZoomInfo, and paid platforms like Google, LinkedIn, and programmatic ad networks. We're Also Looking For: Experience partnering cross-functionally and influencing stakeholders across Sales, Product, and Finance A curious, AI-forward mindset and willingness to introduce modern marketing strategies that challenge the status quo. Clear communication and presentation skills, with the ability to confidently share what’s working (and what’s not) with leaders across the business. What Dashlane offers you: Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption Mental health services through Spring Health and well-being days Mentorship program - select your mentor from our internal pool and continue your learning path! Comprehensive health coverage, including dependents Unlimited PTO Betterment 401(k) retirement plan Paid holidays and sick leave Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year Weekly lunch in the office and monthly happy hour Team buildings & seasonal social events and many more Salary Range: The base salary range for this position is $260,000.00-$290,000.00, plus a bonus and equity. Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors. Diversity, Equity, Inclusion and Belonging at Dashlane: As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here. Your interview experience: To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.

Responsibilities

As Vice President of Growth Marketing, you will build the B2B demand function and drive pipeline growth through modern demand strategies. You will manage the annual media budget and optimize demand strategies across various channels.