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Vice President, Marketing at Absorb Software

toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

20 Nov, 26

Salary

0.0

Posted On

22 Aug, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Industry

Advertising, Marketing & PR

Description

What you'll do:Positioning: Product Marketing & Messaging -Own Absorb's market positioning, competitive messaging, and product narratives for both prospects and existing customers. Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.Proof of Value: Solution Engineering -Lead a 21-person SE team that delivers demos, POCs, and technical validation. Drive win rates by making the buying experience as compelling as the product itself. Extend SE capabilities to expansion motions for existing customers evaluating new products.Market Presence: Product Evangelism -Build Absorb's presence in the enterprise learning market through thought leadership, speaking, and community engagement. Position Absorb as the leader in AI-powered learning.Market Credibility: Analyst Relations -Own relationships with Forrester, Gartner, Brandon Hall, and other analysts. Drive placements and recognition that shorten sales cycles and validate our AI leadership position.NRR: Expansion Positioning -Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers. Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.Key Metrics You'll Be Measured OnNew-logo win rate improvementSales cycle length reduction

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Responsibilities